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SEC EDGAR$NATR

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (FROHLICH PHIL) purchased $294K of NATR (indirect holdings)

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. purchased 20,000 indirectly-held shares of NATURES SUNSHINE PRODUCTS INC (NATR) at $14.69 ($0.29M total) on 2026-08-17. Filed jointly with PRESCOTT GROUP AGGRESSIVE SMALL CAP LP (10% owner), PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP (10% owner), PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP (10% owner) and FROHLICH PHIL (10% owner).

Original reporting
SEC EDGAR · PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C., PRESCOTT GROUP AGGRESSIVE SMALL CAP LP, PRESCOTT GROUP AGGRESSIVE SMALL CAP II LP, PRESCOTT GROUP AGGRESSIVE SMALL CAP MASTER FUND GP, FROHLICH PHIL
Published Aug 19, 2026, 8:42 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 19, 2026, 9:02 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$NATR
Neutral
high confidence
Mentioned
$NATR
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$NATRNeutralLow
01

Why it matters

The purchase adds to existing holdings, raising total shares to 1,944,486, but the $293.8K amount is minor.

02

Market read

Insider purchase is a routine disclosure with limited trading relevance.

03

What to watch

Potential upcoming product launches or contract news not disclosed in the filing.

Relevance 5/10Novelty 4/10Timing: post‑market 2026‑08‑17

Background

Form 4 filings disclose insider transactions; this filing shows a new purchase by a 10% owner.

Company-level read

Ticker impact

$NATRNeutralHigh confidence
Context

Prescott Group Capital Management purchased 20,000 shares of NATR at $14.69, a $293.8K insider buy reported on Form 4.

Expected impact

Minimal upside pressure; price likely unchanged in short term.

Evidence & confidence

The transaction size is modest relative to market cap and represents a routine 10% owner addition.

Market effects

Sector

No immediate sector impact; insider activity is isolated to NATR.

Regional

Limited to U.S. small‑cap market; no broader regional effect.

Global

Negligible global relevance.

Counterpoint

What could challenge this read

The buy could be a signal of undervaluation, but size is too small to be meaningful.

Key entities

  • Company
    Natures Sunshine Products Inc

    Issuer of the securities purchased.

  • Investor
    Prescott Group Capital Management, L.L.C.

    Reporting insider and 10% owner.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

NATR insider trading history →

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