TechTarget, Inc.: Omdia: Foldable smartphone shipments will double to 36 million units by 2028.

Omdia forecasts foldable smartphone shipments to double to 36 million units by 2028, driven by new wide-format designs. Shipments grew 6% in 2025 to 18.2 million units, with Huawei and Samsung leading the book-type segment. Wide-format models, introduced by Huawei and Samsung in 2026, are expected to boost growth. Foldable smartphones remain a premium niche, projected to reach 45 million units by 2030, less than 3% of total shipments. TechTarget, Inc. (TTGT) owns Omdia, the research firm behind

Original reporting
Published Aug 20, 2026, 8:30 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 20, 2026, 8:57 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefSector analysis
Primary signal
$TTGT
Bullish
medium confidence
Mentioned
$TTGT
Relevance
5/10
AlphAI data visualization · based on finanznachrichten.de
Decision brief

The 30-second read

$TTGTBullishLow
01

Why it matters

The forecast suggests a strong upside for companies involved in foldable technology, but the direct impact on TTGT is limited to its data‑service revenue potential.

02

Market read

The forecast underscores a growing niche that could benefit data providers and component suppliers, but immediate trading impact is modest.

03

What to watch

Potential supply‑chain constraints and regulatory hurdles in key markets may slow rollout.

Relevance 5/10Novelty 5/10Timing: press release

Background

Omdia, part of TechTarget, provides market research and released a new smartphone feature forecast.

Company-level read

Ticker impact

$TTGTBullishMedium confidence
Context

TechTarget (Nasdaq: TTGT) released the Omdia forecast showing foldable smartphone shipments to double by 2028.

Expected impact

Modest upside for TTGT as the company positions itself as a market data provider.

Evidence & confidence

TTGT benefits from being the source of a high‑growth market outlook, but the news is a sector forecast rather than a company‑specific catalyst.

Market effects

Foldable smartphone market outlook may lift related component suppliers and device manufacturers.

Growth driven by Asian vendors, especially Huawei and Samsung, could benefit regional supply chains.

The forecast signals a multi‑year growth trend for the niche premium smartphone segment worldwide.

Counterpoint

The high cost and limited consumer adoption could temper the projected shipment growth.

Key entities

  • TechTarget, Inc.

    Parent of Omdia, provider of market research data.

  • Huawei Technologies Co.

    Vendor launching wide‑format foldable devices.

  • Samsung Electronics Co.

    Vendor launching Galaxy Z Fold 8.

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