We'll Fight For Your Brand: WWE, UFC Added Major Sponsor Deals

TKO Group Holdings (TKO), with a $36.9B market cap, owns sports/entertainment properties like UFC and WWE. Its stock has lagged the S&P 500 over 52 weeks, up 4.7% vs. 19.3%. Q2 2026 revenue was $1.55B, adjusted EBITDA $650M. FY2026 guidance raised to $5.78B-$5.83B revenue, $2.28B-$2.31B EBITDA. Analysts' consensus rating is 'Strong Buy' with a mean price target of $229.55.

Moody’s upgraded TKO Worldwide Holdings’ corporate family rating to Ba1 from Ba2 and changed the outlook to stable from positive. It also raised the probability of default to Ba1-PD from Ba2-PD and upgraded senior secured first lien bank facilities to Ba1 from Ba2. Moody’s cited strong revenue growth, profitability and free cash flow expectations, projecting low-20% revenue and ~40% EBITDA growth in 2026.

Ari Emanuel, via Mari, bought ATG Entertainment in an estimated $6B deal, according to Bisnow. Mari is led by WME Group and TKO Group Holdings. ATG is being sold by Providence Equity Partners. The deal gives Emanuel control of seven Broadway theaters and 10 West End theaters; terms were not disclosed. ATG will keep its brand and leadership.

TKO Group Holdings (NYSE: TKO) reported Q2 sales of $1.547 billion and net income of $101.58 million, with higher EPS. The company raised full-year 2026 revenue guidance to $5.78–$5.83 billion. TKO also completed a $1.88 billion buyback of 9,945,668 shares, retiring about 12.66% of shares.

A newly filed court document, via Bloomberg Law, discloses the WWE shareholder lawsuit settlement tied to WWE’s 2023 merger with UFC under TKO Group Holdings. The total settlement is $147.5 million, with $42.5 million attributed to Vince McMahon and insurers and $105 million to WWE/TKO. The case involved alleged directed sale process and Signal evidence spoliation rulings; finalization is delayed by indemnification disputes.

A new court filing details the settlement in a WWE shareholder lawsuit tied to Vince McMahon and executives. Bloomberg Law reports McMahon and insurers will pay $42.5M, while TKO contributes $105M of a $147.5M total, with TKO expected to recover $75M via insurance. The case settled before trial; settlement not finalized due to indemnification disputes.