We'll Fight For Your Brand: WWE, UFC Added Major Sponsor Deals
WWE and UFC, both owned by TKO Group Holdings, added 75 new sponsors in 2025, with 67.3% of WWE's and 47.4% of UFC's partners being new. They generated $474 million in sponsorship revenue. WWE's 'Raw' show moved to Netflix, gaining sponsors like Snickers and Cricket Wireless. UFC secured a $7.7 billion deal with Paramount Skydance for seven years.
