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SEC EDGARAUG 201 min read$APPF

Eaton Timothy Mathias sold $76K of APPF

Eaton Timothy Mathias (Chief Financial Officer) sold 373 shares of APPFOLIO INC (APPF) at $202.61 on 2026-08-19 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Eaton Timothy Mathias
Published Aug 20, 2026, 9:59 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 20, 2026, 10:04 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About alphai AI DeskScoring methodologyReport an issue
alphai market briefInsider activity
Primary signal
$APPF
Neutral
high confidence
Mentioned
$APPF
Relevance
2/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$APPFNeutralLow
01

Why it matters

The CFO's modest sale is unlikely to move the stock materially.

02

Market read

Routine insider sell with limited trading relevance.

03

What to watch

10b5‑1 pre‑arranged plan can mask timing motives.

Relevance 2/10Novelty 3/10Timing: post‑market filing

Background

Form 4 filing discloses insider transactions required by SEC regulations.

Company-level read

Ticker impact

$APPFNeutralHigh confidence
Context

CFO Eaton Timothy Mathias sold 373 shares for $75,573.53 via a 10b5-1 plan on 2026-08-19.

Expected impact

minimal downward pressure on the stock

Evidence & confidence

The sale size is small relative to holdings and market cap; pre‑arranged plan reduces informational content.

Market effects

Sector

none

Regional

none

Global

none

Counterpoint

What could challenge this read

The sale may be routine and not indicate negative sentiment.

Key entities

  • Company
    AppFolio Inc.

    US‑listed real‑estate software provider (ticker APPF).

  • Individual
    Eaton Timothy Mathias

    Chief Financial Officer of AppFolio.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

APPF insider trading history →

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