Over the last 12 months, Appfolio insiders reported no purchases and 20 sales totaling $21.4M across SEC Form 4 filings. 100% of the activity was filed under pre-arranged 10b5-1 trading plans.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Aug 5, 2026 | Pickering EvanGeneral Counsel · O | ▼ Sale | 661 | $200.49 | $133K | -10.1% | plan |
| Aug 5, 2026 | DUCA MAURICE J10% | ▼ Sale | 7,200 | $194.72 | $1.4M | -7% | plan · 14 tranches · indirect |
| Aug 5, 2026 | DUCA MAURICE J10% | ▼ Sale | 1,134 | $197.13 | $224K | -1.9% | plan · 4 tranches |
| Aug 5, 2026 | DUCA MAURICE J10% | ▼ Sale | 5,866 | $194.44 | $1.1M | -8.8% | plan · 12 tranches |
| Aug 4, 2026 | DUCA MAURICE J10% | ▼ Sale | 7,200 | $195.03 | $1.4M | -6.6% | plan · 18 tranches · indirect |
| Aug 3, 2026 | DUCA MAURICE J10% | ▼ Sale | 14,400 | $184.57 | $2.7M | -11.9% | plan · 14 tranches · indirect |
| Aug 3, 2026 | DUCA MAURICE J10% | ▼ Sale | 7,000 | $184.58 | $1.3M | -9.5% | plan · 7 tranches |
| Jul 30, 2026 | DUCA MAURICE J10% | ▼ Sale | 16,082 | $182.98 | $2.9M | -12% | plan · 18 tranches · indirect |
| Jul 30, 2026 | DUCA MAURICE J10% | ▼ Sale | 7,818 | $182.93 | $1.4M | -9.6% | plan · 11 tranches |
| Jul 20, 2026 | DUCA MAURICE J10% | ▼ Sale | 9,000 | $181.24 | $1.6M | -6.5% | plan · 7 tranches · indirect |
| Jul 20, 2026 | DUCA MAURICE J10% | ▼ Sale | 3,700 | $181.75 | $672K | -4.3% | plan · 5 tranches |
| Jul 16, 2026 | DUCA MAURICE J10% | ▼ Sale | 7,662 | $180.75 | $1.4M | -5.3% | plan · 5 tranches · indirect |
| Jul 16, 2026 | DUCA MAURICE J10% | ▼ Sale | 3,725 | $180.41 | $672K | -4.2% | plan · 3 tranches |
| Jul 13, 2026 | DUCA MAURICE J10% | ▼ Sale | 7,400 | $180.15 | $1.3M | -4.9% | plan · 4 tranches · indirect |
| Jul 13, 2026 | DUCA MAURICE J10% | ▼ Sale | 3,600 | $180.15 | $649K | -3.9% | plan · 2 tranches |
| Jul 7, 2026 | DUCA MAURICE J10% | ▼ Sale | 7,200 | $180.32 | $1.3M | -4.6% | plan · 2 tranches · indirect |
| Jul 7, 2026 | DUCA MAURICE J10% | ▼ Sale | 3,500 | $180.38 | $631K | -3.6% | plan |
| Jun 12, 2026 | Rigler DonPrincipal Accounting Officer · O | ▼ Sale | 150 | $159.56 | $24K | -3.4% | plan |
| Jun 12, 2026 | Pickering EvanGeneral Counsel · O | ▼ Sale | 660 | $155.25 | $102K | -9.1% | plan · 4 tranches |
| Jun 12, 2026 | Eaton Timothy MathiasChief Financial Officer · O | ▼ Sale | 2,585 | $160.07 | $414K | -12.5% | plan · 5 tranches |
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $APPF feed.