Does Greg Abel Know Something Wall Street Doesn't? New Berkshire Hathaway CEO Doubles Down On a Legacy Department Store Stock With a 3.3% Dividend Yield
Berkshire Hathaway (BRK.A, BRK.B) doubled its stake in Macy's (M) in Q2, investing $173M. Macy's turnaround strategy includes store closures, luxury brand focus, and operational streamlining. Q1 2026 saw strong sales growth, with Macy's stock up 78% in a year. Analysts are cautious, with most recommending hold. Macy's offers a 3.3% dividend yield and trades at 10.5x forward earnings.
How this was made

The 30-second read
Why it matters
Berkshire's stake could validate Macy's strategic initiatives and influence investor sentiment.
Market read
New institutional backing may support Macy's stock performance.
What to watch
Macroeconomic headwinds and consumer spending risks could limit upside.
Background
Article discusses Berkshire Hathaway's increased investment in Macy's amid its turnaround plan.
Ticker impact
Berkshire Hathaway doubled its stake in Macy's to $173 million, 0.1% of its portfolio, indicating new institutional support.
Modest upside pressure if market perceives Berkshire's confidence as a catalyst.
Stake size is modest but Berkshire's reputation adds credibility to Macy's turnaround.
Market effects
Positive signal for retail sector turnarounds.
U.S. retail stocks may see modest lift.
Limited to U.S. equity markets.
Counterpoint
Berkshire's small position may be a hedge, not a strong endorsement.
Key entities
- Institutional InvestorBerkshire Hathaway
Holding company that increased its Macy's position.
- CompanyMacy's
Legacy department store benefiting from turnaround.


