NIKE, Inc. (NYSE:NKE) Vs On Holding (NYSE:ONON) – Here’s What Jim Cramer Thinks
Jim Cramer discussed NIKE (NKE) and On Holding (ONON), both down over 35% YTD. He shifted his stance on NKE, citing turnaround efforts and management, while passing on ONON earlier this year. NKE's Q4 earnings beat estimates, with improved warehouse figures and gross margins, but faces growth challenges in emerging markets and struggles with Converse and digital business.
How this was made

The 30-second read
Why it matters
Provides qualitative insight but no new quantitative data; limited trading relevance.
Market read
Commentary on already‑reported earnings; low actionable value.
What to watch
Potential supply‑chain or macro headwinds not discussed.
Background
Jim Cramer discusses Nike's turnaround and On Holding's management change, referencing prior earnings beats.
Ticker impact
Article recaps Nike's Q4 earnings beat and margin improvement, but no new data; provides commentary on turnaround.
Limited impact, likely flat to slight dip if investors were expecting new guidance.
Numbers already disclosed; article adds no new information.
Article mentions Jim Cramer's shift to "pass" on On Holding and references a management change, but no new corporate event.
Flat to slight decline as investors note lack of positive catalyst.
No primary disclosure; merely opinion on existing situation.
Market effects
Minimal; footwear sector already priced in Nike's earnings.
None
Low
Counterpoint
Investors could view the commentary as a reminder of lingering margin pressures.
Key entities
- CompanyNike, Inc.
Footwear and apparel maker; subject of earnings recap.
- CompanyOn Holding
Sports footwear company; subject of management commentary.



