Ferrari Luce – price, specs and release date of Italy’s infamous EV
Ferrari's first electric car, the Luce, has a starting price of around £450,000 and has reportedly sold well, with Ferrari targeting 2,500 sales by 2030. The car's stock price has rallied from $280 to over $360 since its unveiling. The Luce features a 1036bhp electric powertrain and is designed to expand Ferrari's lineup rather than replace combustion models. It is expected to be released before the end of 2026. Ferrari's CEO emphasized that the car is not designed for drag races but for driver
How this was made
The 30-second read
Why it matters
The launch expands Ferrari's product lineup without cannibalizing existing models, potentially enhancing long‑term growth.
Market read
Introduces a new EV offering from a marquee brand, signaling broader industry shift toward electrification.
What to watch
High development cost and limited EV infrastructure in key markets could constrain profitability.
Background
Ferrari announced its first fully electric model, the Luce, priced around $450,000 with a target of 2,500 units sold by 2030.
Ticker impact
Ferrari unveiled its first electric car, the Luce, with pricing, specs and sales targets, a new product launch for the company.
Potential modest upside as investors price in new growth avenue, but limited immediate impact.
Ferrari's stock has already rallied on the news; the EV adds a new revenue stream but replaces no existing model, so impact is incremental.
Market effects
Highlights accelerating electrification in the luxury sports car segment, pressuring peers to accelerate EV programs.
May boost European luxury auto manufacturers' EV credibility, especially in Italy.
Adds a high‑profile EV to the global market, but limited effect on broader indices.
Counterpoint
The Luce could dilute Ferrari's brand exclusivity and may not achieve sales targets, limiting upside.
Key entities
- CompanyFerrari
Italian luxury sports car maker launching its first EV.
