AlphAIalphai — Financial news for AI agents
gurufocus.comAUG 272 min read$WSM

WSM Maintained by Morgan Stanley -- Price Target Raised to $240

Morgan Stanley maintained an Equal-Weight rating on Williams-Sonoma (WSM) but raised its price target to $240 from $210. The stock is currently priced at $236.45, which is 35.4% over its GF Value of $174.67, according to GuruFocus. Insider activity shows significant selling, with $11.49 million in sales over the last three months. WSM has a GF Score of 90/100, indicating strong performance in profitability and growth.

Original reporting
gurufocus.com
Published Aug 27, 2026, 2:42 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 27, 2026, 4:11 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About alphai AI DeskScoring methodologyReport an issue
alphai market briefFinancial news
Primary signal
$WSM
Neutral
medium confidence
Mentioned
$WSM
Relevance
6/10
alphai data visualization · based on gurufocus.com
Decision brief

The 30-second read

$WSMNeutralMed
01

Why it matters

Analyst upgrade may attract short‑term buying but valuation concerns remain.

02

Market read

Analyst price‑target raise provides modest trading signal for WSM.

03

What to watch

Insider selling of $11.5 M may signal internal concerns.

Relevance 6/10Novelty 6/10Timing: today

Background

Williams‑Sonoma operates home‑furnishings brands like Pottery Barn and West Elm.

Company-level read

Ticker impact

$WSMNeutralMedium confidence
Context

Morgan Stanley raised its price target for Williams‑Sonoma to $240 and kept an Equal‑Weight rating.

Expected impact

Small upside pressure if investors follow the new target.

Evidence & confidence

Rating unchanged limits upside; price target increase reflects modest optimism.

Market effects

Sector

Consumer cyclical retail sector may see slight re‑rating activity.

Regional

U.S. retail stocks could experience modest ripple effects.

Global

Limited to U.S. consumer discretionary investors.

Counterpoint

What could challenge this read

Despite the higher target, the stock appears overvalued at current levels.

Key entities

  • Analyst
    Morgan Stanley

    Maintained Equal‑Weight rating and raised price target.

Read at source← All news

Related articles

AUG 28
$WSMMed

Williams-Sonoma’s Quarter Gave Bulls More Than Just a Beat-and-Raise

Williams-Sonoma reported strong quarterly results, raising guidance with revenue forecast midpoint at 5.5%, above consensus. Analysts remain bullish, with price targets trending higher. Institutional ownership is over 99% of floating shares. The company focuses on growth, cash flow, and capital returns, with a 1.3% dividend yield. Risks include housing market downturns and inflation.

yahoo.com2 min
AUG 27
$WSMMedAI 8/10

Williams Sonoma (WSM) Stock Shrugs Off Profit Surge And Firmer Margins

Williams-Sonoma (WSM) reported Q2 2027 earnings with revenue of $1.96b (up 6.7% YoY) and EPS of $2.87 (up 41.7% YoY). Net income rose 36.6% to $338.1m, with a net profit margin of 14.7%. The company raised full-year operating margin guidance to 17.8-18.2%. Despite strong earnings, the stock price increased only 0.4% to $238.

simplywall.st2 min
AUG 27
$WSMMedAI 8/10

What housing slowdown? Williams

Williams-Sonoma reported strong Q2 results with revenue up 6.7% to $1.96B, raised annual outlook, and stock up 8% post-earnings. CEO Laura Alber attributed success to strong execution across brands like Pottery Barn and West Elm, despite housing market challenges. The company forecasts net revenue growth of 4.7% to 7.2% for fiscal 2026.

businessofhome.com2 min
AUG 27
$WSMHighAI 8/10

Williams-Sonoma, Inc. Q2 2027 Earnings Call Summary

Williams-Sonoma reported Q2 2027 earnings with all brands showing positive comps, led by Williams Sonoma at 7.6% and West Elm at 6.4%. The company raised full-year revenue growth guidance to 4% to 6.5% and operating margin guidance to 17.8% to 18.2%. They also recognized $174 million in GAAP income from tariff refunds. Management highlighted growth in B2B, AI-driven conversion rates, and strategic market share gains.

yahoo.com2 min