Harley-Davidson Is Blacking Out The Breakout With A Hardcore New Trim

Canada will impose a 50% tariff on large-capacity motorcycles from Harley-Davidson and Indian Motorcycle starting September 8, affecting most of their models. This is part of retaliatory measures against US tariffs. Harley sold 6,434 motorcycles in Canada in 2025, with sales down in 2026. The tariff may impact prices, but electric motorcycles are exempt, benefiting Harley's LiveWire subsidiary.

Canada to impose $28B in countertariffs on U.S. goods, including steel, motorcycles, and cardboard boxes, on Sept. 8, targeting key industries and swing states. Harley-Davidson and Cleveland-Cliffs (CLF) may be affected. The tariffs could raise Canada's effective tariff rate to 3.8%, the highest since the 1980s, according to a University of Calgary professor.

Harley-Davidson (HOG) shares fell 1.4% after Canada announced tariffs on U.S. imports, raising concerns about sales. The company's P/S ratio is 0.75x, below historical and industry averages. GF Value™ estimates HOG is 2.2% overvalued. Insiders and gurus show confidence with recent buying activity.

Harley-Davidson (HOG) shares rose about 5.7% after an SEC Form 4 showed director Daniel Nova bought 40,000 shares on July 31, 2026 at about $24.57 each, near $983,000 total. The filing increased his stake to 47,605 shares. The move followed a Q2 adjusted earnings beat and raised full-year guidance, with analysts lifting price targets.

Harley-Davidson reported Q2 2026 retail sales of 42,467 motorcycles, up 1% year over year, with North America up 3% and Europe, Middle East and Africa down 9%. Full-year 2026 guidance was raised to 133,500 to 138,500 motorcycles. Group net income fell to about 70 million euros as financial services revenue dropped 55%.

Harley-Davidson reported Q2 2026 North American retail sales of 29,751 units, up 3% year over year, and raised its full-year global retail guidance to 133,500–138,500 units from 130,000–135,000, according to the company. Global retail rose 1% to about 42,500 units. Dealer inventory fell 17% and operating income rose to $72 million.