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SEC EDGARAUG 281 min read$SITE

BLACK DOUG purchased $481K of SITE (indirect holdings)

BLACK DOUG (CEO) purchased 5,000 indirectly-held shares of SiteOne Landscape Supply, Inc. (SITE) at $96.13 ($0.48M total) on 2026-08-26.

Original reporting
SEC EDGAR · BLACK DOUG
Published Aug 28, 2026, 9:11 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 28, 2026, 9:20 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$SITE
Bullish
medium confidence
Mentioned
$SITE
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SITEBullishLow
01

Why it matters

The purchase adds a modest amount of insider confidence but is unlikely to move the stock dramatically.

02

Market read

Minor insider buying; limited immediate trading relevance.

03

What to watch

Transaction size is small; market may not react significantly.

Relevance 5/10Novelty 4/10Timing: filed after market close on 2026-08-28

Background

Form 4 filing discloses insider transactions; this is the first public report of the purchase.

Company-level read

Ticker impact

$SITEBullishMedium confidence
Context

CEO Black Doug bought 5,000 shares of SiteOne Landscape Supply for $480,650, increasing his stake to 13,000 shares.

Expected impact

Potential slight price uptick in short term as market digests insider buying.

Evidence & confidence

Purchase size is modest relative to market cap, but insider buying often attracts buyer interest.

Market effects

Sector

Limited; reflects confidence in landscaping supply sector.

Regional

None

Global

None

Counterpoint

What could challenge this read

Insider purchase may be routine portfolio rebalancing, not a strong bullish signal.

Key entities

  • Person
    Black Doug

    CEO of SiteOne Landscape Supply

  • Company
    SiteOne Landscape Supply, Inc.

    Provider of landscape supply products, ticker SITE

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

SITE insider trading history →

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