Baird Upgrades Deere (DE) to Outperform on Hopes of Recovery
Baird upgraded Deere & Company (DE) to Outperform, raising its price target to $800 from $640. The firm expects DE to benefit from a recovery in North American agricultural demand, with potential earnings of $25 per share in 2027 and mid-$30s in 2028. However, DE faces challenges like declining farm income, tariffs, and cautious capital spending.
How this was made

The 30-second read
Why it matters
The upgrade may attract new buying interest, but investors should weigh the downside risks from tariffs and uncertain farm profitability.
Market read
Analyst upgrade provides a fresh catalyst for DE, potentially influencing sector sentiment and short‑term price action.
What to watch
Potential impact of higher input costs and trade uncertainties on farmer capital spending may delay the anticipated rebound.
Background
Deere & Company has seen a 35% YTD stock gain, but faces challenges from farm income pressure, input cost volatility, and tariff expenses.
Ticker impact
Baird upgraded Deere (DE) to Outperform and raised the price target to $800, citing a potential recovery in North American agricultural demand.
Potential price appreciation toward the new $800 target over the next 12‑18 months.
Analyst upgrade with a 25% higher price target reflects improved earnings outlook and demand expectations.
Market effects
Positive signal for the broader agricultural equipment sector as analysts may reassess other manufacturers.
North American agribusiness stocks could see modest gains on expectations of a demand recovery.
Limited; primarily affects U.S. and Canadian equipment makers.
Counterpoint
Risks remain high due to weak farm profitability, elevated input costs, and significant tariff exposure that could offset any demand recovery.
Key entities
- Analyst FirmBaird
Equity research firm that issued the upgrade and new price target.
- CompanyDeere & Company
U.S. agricultural equipment manufacturer (ticker DE).


