Apple’s ‘pay targets’: $48 million for Ternus and $47 million for Tim Cook
Apple's new CEO John Ternus will receive a $58 million compensation package through 2027, including a $3 million annual salary and a $55 million stock grant. Outgoing CEO Tim Cook's total compensation was $74.3 million through 2025, with a $2 million salary and a $45 million stock package. According to Bloomberg, both executives' compensation includes stock grants.
How this was made
The 30-second read
Why it matters
The announcement provides fresh data on executive compensation, a rare primary disclosure for Apple.
Market read
Executive change and pay targets are notable for investors tracking governance and cost structure.
What to watch
Potential long‑term strategic shifts under the new CEO are not reflected in compensation numbers.
Background
Apple leadership transition with Ternus promoted to CEO and Cook to executive chairman.
Ticker impact
Apple announced new CEO John Ternus with a $48M pay target and Tim Cook's reduced compensation.
Minor short-term price dip or flat as market digests leadership change.
Large‑cap executive compensation news typically has limited immediate price effect.
Market effects
Tech sector may see slight scrutiny on executive‑pay trends.
US market focus; limited regional effect.
Minimal global impact beyond Apple investors.
Counterpoint
Pay cuts could be seen as cost discipline, supporting a bullish view.
Key entities
- CompanyApple Inc.
US‑listed technology giant.
- ExecutiveJohn Ternus
New CEO of Apple.
- ExecutiveTim Cook
Former CEO, now executive chairman.





