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9to5mac.comSEP 22 min read$AAPL

Here’s how much Apple is paying John Ternus as CEO, Tim Cook as executive chairman

Apple disclosed in a SEC filing that new CEO John Ternus will receive a $58M pay package, including $3M base salary and $55M in stock awards. Tim Cook, as executive chairman, will earn $47M, with $2M base salary and $45M in stock awards. Both packages include performance-based and time-based components.

Original reporting
9to5mac.com
Published Sep 2, 2026, 2:00 AM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Sep 2, 2026, 2:20 AM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
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Here’s how much Apple is paying John Ternus as CEO, Tim Cook as executive chairman — source image
Source · 9to5mac.com
Decision brief

The 30-second read

$AAPLNeutralLow
01

Why it matters

The disclosure provides fresh data on executive remuneration, a key governance metric for analysts and investors.

02

Market read

First‑report compensation details for Apple’s top executives; modest trading relevance.

03

What to watch

Potential tax and accounting implications of large RSU awards are not discussed.

Relevance 7/10Novelty 7/10Timing: SEC filing released today

Background

Apple filed a new SEC registration statement detailing compensation for its newly appointed CEO and executive chairman.

Company-level read

Ticker impact

$AAPLNeutralMedium confidence
Context

SEC filing discloses new CEO John Ternus compensation of $58M and executive chairman Tim Cook package of $47M for fiscal 2027.

Expected impact

Potential modest short‑term price pressure as investors assess compensation levels.

Evidence & confidence

Compensation disclosures are material for a large cap but typically do not trigger large moves unless linked to performance concerns.

Market effects

Sector

Highlights executive pay trends in the technology sector.

Regional

U.S. market focus; limited regional effect.

Global

Minimal global impact beyond Apple investors.

Counterpoint

What could challenge this read

High compensation could be viewed as a confidence signal for future growth, supporting a bullish stance.

Key entities

  • Company
    Apple Inc.

    U.S. technology giant reporting new executive compensation.

  • Executive
    John Ternus

    Newly appointed CEO of Apple.

  • Executive
    Tim Cook

    Apple's executive chairman.

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