$WIX

Meyer Shelly B purchased $29K of WIX

Meyer Shelly B (Chief People Officer) purchased 479 shares of Wix.com Ltd. (WIX) at $59.89 on 2026-08-31.

Original reporting
SEC EDGAR · Meyer Shelly B
Published Sep 2, 2026, 2:29 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 2, 2026, 3:06 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$WIX
Neutral
high confidence
Mentioned
$WIX
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$WIXNeutralLow
01

Why it matters

The transaction adds modestly to insider ownership and does not provide a trading catalyst.

02

Market read

Low relevance; the insider purchase is small and unlikely to affect market perception.

03

What to watch

Potential upcoming HR initiatives not disclosed.

Relevance 4/10Novelty 3/10Timing: Filed Sep 2, transaction dated Aug 31

Background

Form 4 filing reports insider transactions; this is a routine purchase by a senior officer.

Company-level read

Ticker impact

$WIXNeutralHigh confidence
Context

Chief People Officer purchased 479 shares for $28.7K, increasing holdings to 183,489 shares.

Expected impact

No significant price impact expected.

Evidence & confidence

The purchase size is small relative to market cap and typical insider activity.

Market effects

None

None

None

Counterpoint

Even small insider buys can signal confidence, but this amount is too trivial to act on.

Key entities

  • Wix.com Ltd.

    NASDAQ-listed website builder.

  • Meyer Shelly B

    Chief People Officer of Wix.com.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$SHOPMed

Oppenheimer sees web, commerce software Q3 backdrop improving, AI worries linger

Oppenheimer notes improved interest in web and e-commerce software ahead of Q3 results, but AI concerns remain. Shopify (SHOP) is expected to exceed revenue forecasts with strong consumer demand. Wix.com (WIX) may see slower growth due to AI shifts. GoDaddy (GDDY) is on track with forecasts, and Commerce.com (CMCM) expects revenue in line with estimates. Oppenheimer raised Shopify's price target to $205.

$WIXMed

Analysts see Wix recovery continuing

Wix.com (WIX) has seen its share price recover from a low of $40 to $77, though still down 26% year-to-date. The company laid off 20% of its workforce in May. Analysts from Cantor and Oppenheimer issued positive outlooks, with price targets of $90 and $85 respectively, citing growth in Base44 and AI developments. Wix's market cap is $3.25B.

$WIXMed

Why Is Wix (WIX) Stock Rocketing Higher Today

Wix (WIX) shares rose 7.3% after announcing Symphony AI agents can now process payments via Stripe Link, aiding small business operations. The stock is volatile, down 21.2% YTD and 45.3% from its 52-week high. Recent sector-wide uncertainty followed Gen Digital's takeover approach for GoDaddy.

$WIXMed

Wix (WIX) Stock Trades Down, Here Is Why

Wix (WIX) shares fell 5.1% after Gen Digital approached GoDaddy, pressuring web services sector. Investors questioned Gen Digital's ability to complete the deal due to high net debt. Wix's stock later recovered to $74.62, down 3.8% from the previous close. The stock has seen significant volatility, down 26.1% year-to-date and 58.7% from its 52-week high.

$WIXMedAI 8/10

Wix Stock Drops 4.6%—What Its 17.7% Four-Day Slide Is Pricing In

Wix.com (WIX) shares fell 4.6% to $72.72, extending a four-day decline of 17.7%. Investors are reassessing Wix's AI economics, buyback leverage, and cash flow guidance. The company faces a class-action lawsuit over AI product claims, with a September 22 deadline for lead plaintiff nomination. Wix reported Q2 revenue of $563.1M, up 15%, but faces growth mix challenges. Base44's 60% gross margin target is crucial for investor confidence. WIX trades at 7.2x adjusted cash flow, with net debt increas

$WIXHighAI 9/10

Why Wix.com Stock Soared 60% In August

Wix.com (NASDAQ: WIX) shares surged 60% in August, driven by strong earnings. Revenue grew 15% YoY to $563.1M, with all segments showing double-digit growth. Base44, its AI application builder, reached $200M in ARR. Wix repurchased $1.6B in shares, reducing its share count. Despite a 75% drop from 2021 highs, the company's long-term outlook includes potential profitability and free cash flow.