$WIX

Shemesh Lior sold $43K of WIX

Shemesh Lior (CFO) sold 456 shares of Wix.com Ltd. (WIX) at $95.00 on 2026-09-01.

Original reporting
SEC EDGAR · Shemesh Lior
Published Sep 2, 2026, 2:25 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 2, 2026, 3:06 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$WIX
Neutral
high confidence
Mentioned
$WIX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$WIXNeutralLow
01

Why it matters

The CFO's sale is modest and does not constitute a material change in ownership. Traders are unlikely to adjust positions based solely on this filing.

02

Market read

A routine insider sale with limited market impact; primarily of interest to compliance and monitoring teams.

03

What to watch

The sale occurs shortly after Wix's recent earnings release; any price reaction is more likely tied to earnings than the insider transaction.

Relevance 3/10Novelty 4/10Timing: filing date 2026-09-02

Background

Form 4 filings disclose insider transactions; they are primary sources for such events.

Company-level read

Ticker impact

$WIXNeutralHigh confidence
Context

CFO Shemesh Lior sold 456 shares of Wix.com for $43,320 on 2026-09-01, reducing his stake to 221,111 shares.

Expected impact

No significant price impact expected.

Evidence & confidence

The transaction size is small relative to market cap and typical daily volume; investors usually view such sales as routine.

Market effects

None; Wix operates in the web‑hosting and SaaS sector, and a small insider sale does not affect sector outlook.

None; the filing is U.S.‑focused and does not influence broader regional markets.

Minimal; only relevant to investors tracking Wix.

Counterpoint

If the CFO is reducing exposure, it could signal concerns about near‑term performance, but the amount is too small to be meaningful.

Key entities

  • Wix.com Ltd.

    U.S.-listed provider of website building and hosting services.

  • Shemesh Lior

    Chief Financial Officer of Wix.com.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$WIXMedAI 8/10

Wix Stock Drops 4.6%—What Its 17.7% Four-Day Slide Is Pricing In

Wix.com (WIX) shares fell 4.6% to $72.72, extending a four-day decline of 17.7%. Investors are reassessing Wix's AI economics, buyback leverage, and cash flow guidance. The company faces a class-action lawsuit over AI product claims, with a September 22 deadline for lead plaintiff nomination. Wix reported Q2 revenue of $563.1M, up 15%, but faces growth mix challenges. Base44's 60% gross margin target is crucial for investor confidence. WIX trades at 7.2x adjusted cash flow, with net debt increas

$WIXHighAI 9/10

Why Wix.com Stock Soared 60% In August

Wix.com (NASDAQ: WIX) shares surged 60% in August, driven by strong earnings. Revenue grew 15% YoY to $563.1M, with all segments showing double-digit growth. Base44, its AI application builder, reached $200M in ARR. Wix repurchased $1.6B in shares, reducing its share count. Despite a 75% drop from 2021 highs, the company's long-term outlook includes potential profitability and free cash flow.

$WIXMed

AI Was Supposed to Kill Wix. Google Just Gave It a Way to Fight Back.

WIX stock has fallen 37% over the past year, underperforming its sector ETF, due to AI disruption fears and earnings misses. Despite a cheap P/S ratio, concerns linger over its balance sheet and heavy AI spending. Q2 revenue grew 15% YOY, beating estimates, with mixed analyst ratings and price targets ranging from $72 to $140.

$WIXHighAI 8/10

How to Play Wix Stock on Big Gemini AI Win

Wix (WIX) has expanded beyond website building to a broader AI-powered platform, with 300M+ users. Its new AI agent platform, Symphony, aims to streamline business operations. Shares are up 66.47% in the past month despite a 35.4% YOY decline. Q2 revenue grew 15% YOY to $563.1M, beating estimates. Analysts are mostly bullish, with a consensus 'Moderate Buy' rating and a $140 price target.

$SHOPHighAI 9/10

Shopify (SHOP) reported Q2 revenue of $3.58B, up 33.7% YoY, exceeding estimates by 3.7%

Shopify (SHOP) reported Q2 revenue of $3.58B, up 33.7% YoY, exceeding estimates by 3.7%. Wix (WIX) saw revenue of $563.1M, up 14.9% YoY, beating expectations by 1.9%. Commerce (CMRC) reported flat revenue of $84.51M, missing estimates by 0.7%. GoDaddy (GDDY) met expectations with $1.30B in revenue, up 6.6% YoY. SHOP and WIX stocks rose 24.5% and 50.2% respectively, while CMRC fell 32.6%.

$WIXMed

Wix shares have more than doubled in two months. Base44 is driving the comeback

Wix's shares have more than doubled since June 2026, closing at a multi-year low of $40.43 on June 23 but recovering to a market cap of $3.43 billion. The rebound is driven by Base44, its AI application-building subsidiary, which has surpassed $200 million in annual recurring revenue. However, Wix reported a net loss of $76.4 million in Q2, up from a $57.7 million profit a year earlier, due to higher costs associated with AI adoption and restructuring.