WOODFORD BRENT sold $388K of DIS

WOODFORD BRENT (EVP, Control, Fin Plan & Tax) sold 3,618 shares of Walt Disney Co (DIS) at $107.13 ($0.39M total) on 2026-09-01 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · WOODFORD BRENT
Published Sep 3, 2026, 4:00 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 4, 2026, 7:14 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$DIS
Neutral
high confidence
Mentioned
$DIS
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DISNeutralLow
01

Why it matters

The disclosed sale provides a fresh data point on insider sentiment but is too small to drive trading decisions.

02

Market read

A routine insider sale with modest value; limited relevance for traders.

03

What to watch

The 10b5‑1 plan may be routine portfolio rebalancing rather than a signal.

Relevance 3/10Novelty 4/10Timing: filed today

Background

SEC Form 4 filing discloses insider transactions for public companies.

Company-level read

Ticker impact

$DISNeutralHigh confidence
Context

Officer Woodford Brent sold 3,618 Disney shares for $387,596 on 2026-09-01 via a 10b5‑1 plan.

Expected impact

minimal downward pressure, likely negligible

Evidence & confidence

The transaction size ($388K) is modest for a large cap like Disney and was pre‑arranged, so market impact is limited.

Market effects

None; the sale does not affect the media sector broadly.

No regional effect; confined to Disney shareholders.

Low; Disney remains a major global player unaffected by this small sale.

Counterpoint

If insiders are reducing exposure, it could hint at upcoming concerns not yet public.

Key entities

  • Walt Disney Co

    Issuer of the Form 4 filing.

  • Woodford Brent

    EVP, Control, Fin Plan & Tax at Disney.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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