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SEC EDGARSEP 31 min read$DIS

WOODFORD BRENT sold $388K of DIS

WOODFORD BRENT (EVP, Control, Fin Plan & Tax) sold 3,618 shares of Walt Disney Co (DIS) at $107.13 ($0.39M total) on 2026-09-01 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · WOODFORD BRENT
Published Sep 3, 2026, 4:00 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 4, 2026, 7:14 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$DIS
Neutral
high confidence
Mentioned
$DIS
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DISNeutralLow
01

Why it matters

The disclosed sale provides a fresh data point on insider sentiment but is too small to drive trading decisions.

02

Market read

A routine insider sale with modest value; limited relevance for traders.

03

What to watch

The 10b5‑1 plan may be routine portfolio rebalancing rather than a signal.

Relevance 3/10Novelty 4/10Timing: filed today

Background

SEC Form 4 filing discloses insider transactions for public companies.

Company-level read

Ticker impact

$DISNeutralHigh confidence
Context

Officer Woodford Brent sold 3,618 Disney shares for $387,596 on 2026-09-01 via a 10b5‑1 plan.

Expected impact

minimal downward pressure, likely negligible

Evidence & confidence

The transaction size ($388K) is modest for a large cap like Disney and was pre‑arranged, so market impact is limited.

Market effects

Sector

None; the sale does not affect the media sector broadly.

Regional

No regional effect; confined to Disney shareholders.

Global

Low; Disney remains a major global player unaffected by this small sale.

Counterpoint

What could challenge this read

If insiders are reducing exposure, it could hint at upcoming concerns not yet public.

Key entities

  • Company
    Walt Disney Co

    Issuer of the Form 4 filing.

  • Executive
    Woodford Brent

    EVP, Control, Fin Plan & Tax at Disney.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DIS insider trading history →

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