Conway Craig sold $1.2M of CRM

Salesforce plans to acquire Cresta, an AI platform specializing in managing complex customer calls and coaching representatives. Cresta serves major brands like Marriott and Comcast. Salesforce aims to integrate Cresta's capabilities into its Service Cloud to improve customer service outcomes. The deal is expected to close in Q1 FY2028, pending approvals.

Salesforce Inc. agreed to buy Cresta Intelligence Inc., a customer service AI software provider, for a reported $2.7 billion. Cresta's platform uses AI to handle customer inquiries and advanced tasks, with customization options for businesses. The deal is Salesforce's second multibillion-dollar acquisition in the customer service market this year, following the $3.6 billion purchase of Fin Inc. Salesforce expects to close both deals in its 2028 fiscal year.

Salesforce has agreed to acquire Cresta, enhancing its customer service AI with voice agents and conversation intelligence. Cresta's technology fills a gap in Salesforce's portfolio, according to the company. The acquisition is part of Salesforce's strategy to build its agentic architecture, but integration challenges remain. Existing Cresta customers and prospective buyers should monitor product support and future integrations.

Salesforce has agreed to acquire Rune Technologies, a defense logistics software startup, to enhance its Missionforce unit and compete in the tactical edge market. Rune's software operates in disconnected conditions, supporting frontline military units. The deal is expected to close in Q4 FY2027, with Salesforce citing 80% YoY growth in its defense business.

Salesforce agreed to acquire Cresta, a voice-first customer experience platform, for an undisclosed sum. Cresta's AI voice agents handle complex calls, guide human representatives, and analyze interactions. The deal, expected to close in Q1 2028, will integrate Cresta with Salesforce's Service Cloud. Key customers include Marriott, Comcast, and Alaska Airlines. Salesforce aims to enhance its service capabilities and tie call data to CRM records for measurable outcomes.

Salesforce (CRM) agreed to buy AI startup Cresta for $2.7B, adding to recent acquisitions. CRM stock fell 1.32% to $226.18, down 9.63% from its October high. Cresta's last valuation was $1.6B in 2022. Deal expected to close in Q1 2028, pending regulatory approval. CRM's P/E is 25, with a 7.74% free cash flow yield.