SEC Form 4Coverage since Aug 8, 2025Open-market trades only
$CRM insider trading
Over the last 12 months, Salesforce insiders reported 5 buys totaling $27.5M and 31 sales totaling $49.3M across SEC Form 4 filings. 81% of those filings were made under pre-arranged 10b5-1 trading plans.
- Bought · 12m
- $27.5M 5 events
- Sold · 12m
- $49.3M 31 events
- Events · 12m
- 36 Form 4 filings, grouped
- Insiders · 12m
- 7 distinct reporters
- 10b5-1 share
- 81% of events, not dollars
Side
Price · $CRM · 3Mvia TradingView
Top insiders · 12m
Benioff MarcChair and CEO28× · $15.6M
Kirk David Blair—3× · $2.0M
Morfit G Mason—1× · $25.0M
ALBER LAURA—1× · $500K
KROES NEELIE—1× · $929K
All insider trades
50 of 68 events
Scroll the table sideways for price, value and marks.
| Date | Insider | Type | Shares | Avg price | Value | Δ stake | Marks |
|---|---|---|---|---|---|---|---|
| Sep 18, 2026 | Kirk David BlairD | ▲ Buy | 4,176 | $239.33 | $999K | +28.7% | — |
| Sep 4, 2026 | Conway CraigD | ▼ Sale | 4,500 | $260.61 | $1.2M | -45.3% | 2 tranches |
| Mar 19, 2026 | ALBER LAURAD | ▲ Buy | 2,571 | $194.58 | $500K | +36.9% | 2 tranches |
| Mar 18, 2026 | Kirk David BlairD | ▲ Buy | 2,570 | $194.62 | $500K | +23.1% | — |
| Jan 14, 2026 | KROES NEELIED | ▼ Sale | 3,893 | $238.7 | $929K | -34.8% | — |
| Dec 17, 2025 | Kirk David BlairD | ▲ Buy | 1,936 | $258.64 | $501K | +22.1% | — |
| Dec 5, 2025 | Morfit G MasonD | ▲ Buy | 96,000 | $260.58 | $25.0M | +3.3% | indirect |
| Dec 2, 2025 | Harris ParkerCo-Founder and CTO, Slack · O·D | ▼ Sale | 134,662 | $234.7 | $31.6M | -49.1% | plan · 5 tranches |
| Nov 3, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 122 | $259 | $32K | — | plan · 5 tranches |
| Oct 31, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $258.2 | $581K | — | plan · 7 tranches |
| Oct 30, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $256.82 | $578K | — | plan · 8 tranches |
| Oct 29, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $252.04 | $567K | — | plan · 4 tranches |
| Oct 28, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $257.06 | $578K | — | plan · 5 tranches |
| Oct 27, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $256.13 | $576K | — | plan · 3 tranches |
| Oct 24, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $255.56 | $575K | — | plan · 4 tranches |
| Oct 23, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $255.62 | $575K | — | plan · 3 tranches |
| Oct 22, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $259.01 | $583K | — | plan · 5 tranches |
| Oct 21, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $262.27 | $590K | — | plan · 9 tranches |
| Oct 20, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $252.28 | $568K | — | plan · 9 tranches |
| Oct 17, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $244.64 | $550K | — | plan · 7 tranches |
| Oct 16, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $248.36 | $559K | — | plan · 11 tranches |
| Oct 15, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $238.37 | $536K | — | plan · 5 tranches |
| Oct 14, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $243.91 | $549K | — | plan · 7 tranches |
| Oct 13, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 4,500 | $244.75 | $1.1M | — | plan · 14 tranches |
| Oct 9, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $243.26 | $547K | — | plan · 8 tranches |
| Oct 8, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $239.79 | $540K | — | plan · 5 tranches |
| Oct 7, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $240.22 | $540K | — | plan · 9 tranches |
| Oct 6, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $241.32 | $543K | — | plan · 10 tranches |
| Oct 3, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $240.76 | $542K | — | plan · 4 tranches |
| Oct 2, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $237.64 | $535K | — | plan · 5 tranches |
| Oct 1, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $236.38 | $532K | — | plan · 7 tranches |
| Sep 30, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $238.17 | $536K | — | plan · 8 tranches |
| Sep 29, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $244.53 | $550K | — | plan · 3 tranches |
| Sep 26, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $242.91 | $547K | — | plan · 4 tranches |
| Sep 25, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $241.54 | $543K | — | plan · 5 tranches |
| Sep 24, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $245.85 | $553K | — | plan · 5 tranches |
| Sep 23, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $246.67 | $555K | — | plan · 6 tranches |
| Sep 22, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $248.19 | $558K | — | plan · 6 tranches |
| Sep 19, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $245.69 | $553K | — | plan · 4 tranches |
| Sep 18, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 4,500 | $243.22 | $1.1M | — | plan · 8 tranches |
| Sep 16, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $239.68 | $539K | — | plan · 5 tranches |
| Sep 15, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $242.39 | $545K | — | plan · 4 tranches |
| Sep 12, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $243.91 | $549K | — | plan · 5 tranches |
| Sep 11, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $245.84 | $553K | — | plan · 4 tranches |
| Sep 10, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $246.66 | $555K | — | plan · 10 tranches |
| Sep 9, 2025 | Kirk David BlairD | ▲ Buy | 3,400 | $254.66 | $866K | +801.9% | — |
| Sep 9, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $252.8 | $569K | — | plan · 4 tranches |
| Sep 8, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $251.12 | $565K | — | plan · 4 tranches |
| Sep 5, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $249.18 | $561K | — | plan · 5 tranches |
| Sep 4, 2025 | Benioff MarcChair and CEO · O·D | ▼ Sale | 2,250 | $241.5 | $543K | — | plan · 8 tranches |
Every $CRM filing on this page is one API call away
The same Form 4 data over REST or MCP, already grouped into events with the plan flag and the dollar value read. A free key does 100 calls a day and needs no card. Prefer email? Salesforce filings can reach your inbox instead.
About Form 4
Corporate insiders — officers, directors and 10%+ owners — must report their trades to the SEC on Form 4 within two business days. This page shows open-market activity: purchases (code P), sales (S) and dispositions back to the issuer (D). Scheduled compensation events such as stock grants and option exercises are also filed on Form 4 but carry no trading signal, so they are not shown and counts here can be lower than the raw EDGAR filing total. We group each filing's transactions into one economic event (a laddered 10b5-1 sale is one event, not 25 rows), flag pre-arranged plans and late filings, and link every event to its AI-scored article in the $CRM feed.