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SEC EDGARSEP 91 min read$ONON

Maguire Scott Andrew sold $41K of ONON

Maguire Scott Andrew (COO) sold 1,475 shares of On Holding AG (ONON) at $27.74 on 2026-09-08.

Original reporting
SEC EDGAR · Maguire Scott Andrew
Published Sep 9, 2026, 1:12 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 9, 2026, 1:33 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$ONON
Neutral
high confidence
Mentioned
$ONON
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ONONNeutralLow
01

Why it matters

The sale is modest and does not materially alter ownership structure; traders may monitor for further insider activity.

02

Market read

Routine insider sell with limited trading relevance.

03

What to watch

The insider holds a sizable remaining stake (7,329 shares) indicating continued confidence.

Relevance 3/10Novelty 4/10Timing: today

Background

Form 4 filings disclose insider transactions and are primary sources for such events.

Company-level read

Ticker impact

$ONONNeutralHigh confidence
Context

COO Maguire Scott Andrew sold 1,475 shares of On Holding AG for $40,919, reducing his stake to 7,329 shares.

Expected impact

No material price movement expected.

Evidence & confidence

The sale amount is small relative to market cap and represents a routine 10b5‑1‑like transaction without a pre‑arranged plan.

Market effects

Sector

None; the transaction is company‑specific and does not affect the broader sector.

Regional

None; limited to On Holding AG shareholders.

Global

None; no broader market impact.

Counterpoint

What could challenge this read

If the insider is reducing exposure ahead of undisclosed negative news, the sell could foreshadow downside.

Key entities

  • Officer
    Maguire Scott Andrew

    Chief Operating Officer of On Holding AG

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

ONON insider trading history →

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