BofA reiterates On Holding stock rating, keeps $43 target
BofA reiterated a Buy rating and $43 target for On Holding (ONON). Q3 sales growth slowed to 25% but is expected to rebound. Wholesale sales exceeded estimates, and margins are addressed through cost reductions. Q3 earnings beat estimates with $0.54 EPS and $931.4M revenue. Analysts have mixed outlooks, with targets ranging from $40 to $43.
How this was made
The 30-second read
Why it matters
Earnings beat and sustained buy rating provide a catalyst for short‑term price appreciation, though margin concerns remain.
Market read
The news is primarily relevant to ONON traders; broader market impact is minimal.
What to watch
Potential supply‑chain constraints in Vietnam/Portugal and a 5% defect‑rate target may limit margin improvement.
Background
On Holding AG (ONON) is a Swiss‑based apparel company listed on NYSE. The article combines an analyst rating reiteration with fresh Q3 earnings data.
Ticker impact
BofA reiterated a Buy rating and $43 price target on ONON after the company posted Q3 2026 earnings that beat estimates (EPS $0.54 vs $0.38, revenue $931.4M vs $929.8M).
likely upward pressure as investors price in the earnings beat and rating reinforcement
The beat is fresh, first‑report data; analysts maintain buy ratings and a higher target, which typically drives buying interest.
Market effects
Strong apparel earnings may lift peer apparel and consumer discretionary stocks.
Positive outlook for Asia‑Pacific wholesale sales could support regional consumer stocks.
Limited to apparel and consumer discretionary sectors; no broad market effect.
Counterpoint
Margin pressure from LightSpray and slower DTC growth could temper upside.
Key entities
- analystBofA Securities
Reiterated Buy rating and $43 target.
- companyOn Holding AG
Reported Q3 2026 earnings beat.

