$ELF

ELF Maintained by Citigroup -- Price Target Raised to $118

Citigroup raised its price target for e.l.f. Beauty (ELF) to $118 from $100, maintaining a 'Buy' rating. The company's GF Value is $170.66, suggesting a 43.4% undervaluation. ELF has a GF Score of 88/100, with strong growth and profitability but concerns over valuation. Insiders have sold $10,000,407 in shares recently.

Original reporting
Published Sep 14, 2026, 4:03 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 14, 2026, 6:40 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefFinancial news
Primary signal
$ELF
Neutral
low confidence
Mentioned
$ELF
Relevance
4/10
AlphAI data visualization · based on gurufocus.com
Decision brief

The 30-second read

$ELFNeutralLow
01

Why it matters

Provides a summary of the rating update but adds no new data; serves as a reminder rather than actionable news.

02

Market read

Low relevance; the rating change is dated and likely already reflected in the stock price.

03

What to watch

Significant insider selling and high valuation multiples could dampen upside.

Relevance 4/10Novelty 2/10Timing: historical rating update

Background

The article recaps a Citigroup analyst rating and price target change from October 2023 for e.l.f. Beauty (ELF).

Company-level read

Ticker impact

$ELFNeutralLow confidence
Context

Citigroup raised ELF price target to $118 from $100 on Oct 5 2023, maintaining a Buy rating.

Expected impact

Limited short-term impact; may support slight price appreciation if market reacts.

Evidence & confidence

Rating change is dated and not new; market likely already priced the information.

Market effects

Minimal; reinforces existing positive view on consumer defensive beauty segment.

None; US-focused consumer stock.

Low; limited to investors tracking ELF.

Counterpoint

Target raise may be overstated given high P/E and insider selling.

Key entities

  • e.l.f. Beauty Inc.

    US-listed consumer defensive beauty company (ticker ELF).

  • Citigroup

    Analyst firm that issued the rating and target update.

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Why e.l.f. Beauty (ELF) Stock Is Up Today

e.l.f. Beauty (ELF) shares rose 4.9% after its brand, rhode, announced a European launch at Sephora. The collection will be available in 19 countries starting September 30, 2026. Investors see this as a potential catalyst for growth. Shares later settled at $108.67, up 4.5%. ELF's stock has been volatile, with a 32.6% drop in October 2025 due to mixed earnings and weak guidance.