e.l.f. Beauty, Inc.
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e.l.f. Beauty (ELF) insider Mandy J. Fields sold 16,065 shares worth $1.7 million on Sept. 8, 2026, per SEC filing. The sale was part of a pre-established trading plan. Fields retains 90,896 shares, valued at $8.7 million as of Sept. 10, 2026. ELF's stock has a one-year total loss of 24%, but has gained 34.3% in 2026.
e.l.f. Beauty Inc (ELF) shares rose 4.4% to $102.12 on September 22, 2026. The stock is deemed undervalued with a 40.6% discount to its GF Value™ of $171.78, according to GuruFocus. The company has a GF Score™ of 88/100, indicating strong performance relative to peers. However, insider activity shows net selling of $57.4M over the past year, which may raise concerns about management's confidence. The current P/E ratio is 103.8x, higher than its 5-year median of 71.2x.
e.l.f. Beauty (ELF) expanded its retail presence in the Americas through partnerships with Sephora, launching Naturium in Canada and Mexico, and e.l.f. Cosmetics in Brazil. The company aims to leverage premium channels to compete with higher-priced brands. However, ELF faces challenges, including low profit margins and high debt, which could impact its growth strategy. Upcoming earnings will be crucial to assess margin recovery and debt management.
Over the past 7 days, AlphAI's AI scored 2 news stories mentioning ELF (e.l.f. Beauty, Inc.). Coverage has been balanced: 0 bullish, 2 neutral, and 0 bearish.
Recent ELF coverage spans financial news, insider activity and market movers.
In the last 30 days, ELF insiders filed 6 SEC Form 4 transactions — no purchases and 6 sales ($2.3M). The most active reporter was FIELDS MANDY J, See Remarks, with 4 filings. 100% of those filings were made under pre-arranged Rule 10b5-1 plans.
Routine insider sale; limited price impact.
The price rise and valuation gap suggest a short‑term buying opportunity, but heavy insider selling adds downside risk.
The Sephora tie‑ups could boost top‑line growth and improve brand positioning, but margin and debt concerns remain.
Analyst upgrade suggests upside, may attract buying interest.
Analyst upgrade with higher target may support short-term price appreciation.
AlphAI scores every news story that mentions ELF with an AI model for sentiment and relevance, and aggregates insider trades from e.l.f. Beauty, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
e.l.f. Beauty (ELF) insider Mandy J. Fields sold 16,065 shares worth $1.7 million on Sept. 8, 2026, per SEC filing. The sale was part of a pre-established trading plan. Fields retains 90,896 shares, valued at $8.7 million as of Sept. 10, 2026. ELF's stock has a one-year total loss of 24%, but has gained 34.3% in 2026.
1 min reade.l.f. Beauty Inc (ELF) shares rose 4.4% to $102.12 on September 22, 2026. The stock is deemed undervalued with a 40.6% discount to its GF Value™ of $171.78, according to GuruFocus. The company has a GF Score™ of 88/100, indicating strong performance relative to peers. However, insider activity shows net selling of $57.4M over the past year, which may raise concerns about management's confidence. The current P/E ratio is 103.8x, higher than its 5-year median of 71.2x.
2 min reade.l.f. Beauty (ELF) expanded its retail presence in the Americas through partnerships with Sephora, launching Naturium in Canada and Mexico, and e.l.f. Cosmetics in Brazil. The company aims to leverage premium channels to compete with higher-priced brands. However, ELF faces challenges, including low profit margins and high debt, which could impact its growth strategy. Upcoming earnings will be crucial to assess margin recovery and debt management.
2 min readBernstein raised its price target for e.l.f. Beauty (NYSE:ELF) to $127, citing strong fundamentals and a channel model for long-term growth. The target suggests 38% upside from the current price of $92.20. Other analysts have also upgraded ELF, citing strong earnings and revenue growth, particularly from the Rhode brand.
2 min readB. Riley raised its price target on e.l.f. Beauty (ELF) to $115 from $100, citing strong sales from Rhode's collaboration and upcoming European expansion. ELF shares were down 0.40% at the time of writing. Rhode will launch at Sephora in 19 European countries on Sept. 30, and e.l.f. Cosmetics will enter Brazil on Sept. 29. Analysts remain mostly bullish on ELF, with 11 of 18 rating it 'Buy'.
2 min readCitigroup raised its price target for e.l.f. Beauty (ELF) to $118 from $100, maintaining a 'Buy' rating. The company's GF Value is $170.66, suggesting a 43.4% undervaluation. ELF has a GF Score of 88/100, with strong growth and profitability but concerns over valuation. Insiders have sold $10,000,407 in shares recently.
2 min readChipotle (CMG) expanded internationally via partnerships, opening in South Korea and Mexico. It plans further Asian expansion. Domestically, it relaunched rewards to combat softer sales. e.l.f. Beauty (ELF) launches rhode in Europe, targeting a large existing social media following. Both companies aim for long-term growth through international markets.
3 min readEstée Lauder (EL) stock has underperformed rival e.l.f. Beauty (ELF) year-to-date, with ELF up 37.2% and EL down 24.4% over 52 weeks. Analysts give EL a 'Moderate Buy' rating with a $105.52 target, implying 3.8% upside.
1 min readFIELDS MANDY J (See Remarks) sold 16,065 shares of e.l.f. Beauty, Inc. (ELF) at an average of $104.52 ($103.83–$106.61, $1.68M total) across 4 trades on 2026-09-08 under a Rule 10b5-1 trading plan.
1 min readFranks Joshua Allen (SVP, Operations) sold 5,512 shares of e.l.f. Beauty, Inc. (ELF) at $110.00 ($0.61M total) on 2026-09-01 under a Rule 10b5-1 trading plan.
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