SEP 3·SEC EDGARLow
Franks Joshua Allen sold $606K of ELF
Franks Joshua Allen (SVP, Operations) sold 5,512 shares of e.l.f. Beauty, Inc. (ELF) at $110.00 ($0.61M total) on 2026-09-01 under a Rule 10b5-1 trading plan.
StockNYSE · US · USDConsumer Defensive · Household & Personal Products
$ELF
e.l.f. Beauty, Inc.
alphai earnings readQ1 FY2027 · AUG 5e.l.f. Beauty Announces First Quarter Fiscal 2027 Results – Delivered 36% Net Sales Growth – – Raises Fiscal 2027 Outlook –Verdict: strongRead →
Reads like this one publish minutes after the filing lands on EDGAR. Get them as JSON over the API or inside your AI agent over MCP.
Price · $ELFvia TradingView
AI sentiment · 7d9 articles
- Bullish
- 6
- Neutral
- 3
- Bearish
- 0
Insider · 30dAll trades →
- Buys
- — 0 txs
- Sells
- $1.3M 3 txs
Franks Joshua Allen2× · $1.2M
10b5-1 share of filings67%
Top stories · $ELFMore →
SEP 1·aol.com
Retailers are slashing their product lines because of tariffs and transportation costs
A survey by the British Standards Institution found 25% of U.S. businesses plan to reduce product lines in the next six months due to rising freight costs, tariffs, and uncertain customer spending. Companies like Under Armour and Helen of Troy have already cut underperforming products. Some retailers, including Walmart and SharkNinja, are using tariff refunds to lower prices or offset costs.
AUG 31·benzinga.com
e.l.f. Beauty Stock Climbs Following European Expansion: What Investors Need to Know - e.l.f. Beauty (NYS
e.l.f. Beauty (ELF) shares rose 4.69% on Monday after announcing the European expansion of its Rhode brand via Sephora in 19 countries. The company reported Q1 net sales of $479.4M, up 36% YoY, and EPS of $1.75, exceeding estimates. Management highlighted market share gains and global growth potential.
ELF sentiment & insider activity
Over the past 7 days, alphai's AI scored 9 news stories mentioning ELF (e.l.f. Beauty, Inc.). Coverage has skewed bullish: 6 bullish, 3 neutral, and 0 bearish.
Recent ELF coverage spans earnings, market movers and sector analysis.
In the last 30 days, ELF insiders filed 3 SEC Form 4 transactions — no purchases and 3 sales ($1.3M). The most active reporter was Franks Joshua Allen, SVP, Operations, with 2 filings. 67% of those filings were made under pre-arranged Rule 10b5-1 plans.
What's driving ELF
The insider sale may signal personal liquidity needs but is modest relative to total float, likely limited price impact.
Refund‑funded price cuts could boost sales but may compress margins.
The expansion adds premium channel exposure in Europe, potentially boosting sales and margins.
Strong earnings and upgraded guidance support continued upside; analyst target hikes reinforce bullish bias.
The European launch provides a new growth avenue, supporting a short‑term upside bias.
alphai scores every news story that mentions ELF with an AI model for sentiment and relevance, and aggregates insider trades from e.l.f. Beauty, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
News on $ELF
Score
Franks Joshua Allen sold $606K of ELF
Franks Joshua Allen (SVP, Operations) sold 5,512 shares of e.l.f. Beauty, Inc. (ELF) at $110.00 ($0.61M total) on 2026-09-01 under a Rule 10b5-1 trading plan.
1 min read
Retailers are slashing their product lines because of tariffs and transportation costs
A survey by the British Standards Institution found 25% of U.S. businesses plan to reduce product lines in the next six months due to rising freight costs, tariffs, and uncertain customer spending. Companies like Under Armour and Helen of Troy have already cut underperforming products. Some retailers, including Walmart and SharkNinja, are using tariff refunds to lower prices or offset costs.
4 min reade.l.f. Beauty Stock Climbs Following European Expansion: What Investors Need to Know - e.l.f. Beauty (NYS
e.l.f. Beauty (ELF) shares rose 4.69% on Monday after announcing the European expansion of its Rhode brand via Sephora in 19 countries. The company reported Q1 net sales of $479.4M, up 36% YoY, and EPS of $1.75, exceeding estimates. Management highlighted market share gains and global growth potential.
2 min read
ELF Stock Climbs As Analysts Hike Targets And Viral Lip Balm Returns
e.l.f. Beauty Inc. (ELF) shares rose 5.3% after strong earnings and upbeat guidance. Analysts raised price targets, with Canaccord setting a $123 target. Revenue was $479.4M, gross margin 74.4%, and net income $66.6M. The company's viral lip balm relaunch and marketing efforts support growth.
3 min readELF Looks 35.9% Undervalued on GF Value™ as Rhode Beauty Expands
e.l.f. Beauty Inc (ELF) shares rose 4% after announcing its Rhode Beauty brand will launch in Europe on September 30. GF Value™ estimates ELF is 35.9% undervalued, with a current share price of $108.78 versus an intrinsic value of $169.66. The company's GF Score™ is 88/100, reflecting strong growth and profitability, but insider activity shows significant net selling over the past year. ELF's P/E ratio is elevated at 111.01x, above its 5-year median of 71.21x. The expansion follows Rhode's succe
2 min read
Ulta Beauty Climbs 4%, e.l.f. Beauty Rises 5% as Post-Earnings Selloff Reverses
Ulta Beauty (ULTA) and e.l.f. Beauty (ELF) stocks rose 4% and 5% respectively on Monday, reversing Friday's post-earnings selloff. Both companies beat Q2 estimates and raised full-year guidance. Ulta reported $282M net income, $3.04B revenue, and raised EPS guidance to $28.70-$29. ELF's YTD gain is 37%, while ULTA's is -14%. Target (TGT) fell 1% after ending its Ulta shop-in-shop partnership.
2 min read
Walmart, e.l.f. Beauty use tariff refunds to cut prices in 2026
Walmart, e.l.f. Beauty, and Tractor Supply are using tariff refunds totaling over $160 billion to cut prices, with Walmart reducing 11,000 items' prices using $2.9 billion and e.l.f. Beauty lowering prices on 10% of its catalog. Lowe's and Kohl's are using refunds for shareholder returns and inventory investment, respectively. Retailers face challenges in determining how to allocate refunds due to the complexity of tariff expenses.
2 min readELF Stock Wipes Off Early Gains As Analysts Reset Price Targets After Q4 Results – Elf Brand Softness Remains A Concern
e.l.f. Beauty Inc. (ELF) shares initially rose but later fell after analysts cut price targets due to slowing growth in its core brand. Q4 revenue surged 35% to $449.3M, beating estimates, but FY27 guidance was below consensus. Analysts praised the Rhode brand's growth potential. ELF stock is down 31% YTD.
2 min readLULU, ELF, SHAK Stocks Hit 52-Week Lows Last Week: What's Dragging Them Lower?
Lululemon (LULU), e.l.f. Beauty (ELF), and Shake Shack (SHAK) hit 52-week lows. LULU fell 9% to $109.36 due to product issues; analysts cut price targets. ELF dropped 4% to $48.82 after insider sales. SHAK declined 2% to $52.29 after lowering revenue forecasts.
2 min readINTU, LCID, ELF Stocks Slide To 52-Week Lows: Here’s Why
Intuit (INTU), Lucid (LCID), and e.l.f. Beauty (ELF) hit 52-week lows. INTU fell 20% after reporting Q3 results, cutting jobs, and receiving price target reductions. LCID dropped to $5.55 due to losses and suspended production guidance. ELF slid to $49.72 but closed up 5% after Q4 results showed slowing growth.
3 min read