Chipotle Mexican Grill vs. e.l.f. Beauty: Which Consumer Stock Is a Better Buy?
Chipotle (CMG) and e.l.f. Beauty (ELF) are compared. Chipotle has lower earnings multiple, $1.5B net income (2025), and expansion plans. e.l.f. faces competition, supply chain risks, and lower net income ($26.3M, 2026). Chipotle cited for higher profits and growth potential.



