Alphabet price target raised to $450 from $420 at Evercore ISI
Evercore ISI raised Alphabet's (GOOGL) price target to $450 from $420, citing a proprietary survey. The survey shows Google's search engine market share at 78%, up from a low of 70% in 2024-2025. Gemini's share also increased, narrowing the gap with ChatGPT to 3 points.
How this was made

The 30-second read
Why it matters
The price‑target increase reflects confidence in Alphabet's core search moat and AI progress, likely supporting short‑term bullish sentiment.
Market read
Analyst target raise adds a positive catalyst for Alphabet and may influence tech sector sentiment.
What to watch
Potential regulatory scrutiny of AI data practices could temper upside.
Background
Alphabet dominates US search with 78% primary engine selection; its AI offering Gemini is gaining market share against competitors.
Ticker impact
Evercore ISI raised Alphabet's price target to $450 from $420, citing strong search market share and AI service gains.
Potential modest upside of 2‑4% over the next week.
Target raise reflects improved competitive positioning; however, broader market factors dominate price moves.
Market effects
Reinforces bullish outlook for the online search and digital advertising sector.
May lift US large‑cap tech indices modestly.
Signals continued strength of AI‑driven search services worldwide.
Counterpoint
Target raise may already be priced in; risk of overvaluation if AI competition intensifies.
Key entities
- CompanyAlphabet Inc.
Parent of Google, listed on NASDAQ under GOOGL.
- Research FirmEvercore ISI
Equity research analyst firm that issued the target raise.

