$CROX

KAPLAN BETH J purchased $99K of CROX

KAPLAN BETH J purchased 885 shares of Crocs, Inc. (CROX) at $112.12 on 2026-09-15.

Original reporting
SEC EDGAR · KAPLAN BETH J
Published Sep 16, 2026, 9:57 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 16, 2026, 10:02 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$CROX
Neutral
medium confidence
Mentioned
$CROX
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$CROXNeutralLow
01

Why it matters

The disclosed purchase is modest and unlikely to move the stock significantly.

02

Market read

Minor insider activity with limited trading relevance.

03

What to watch

Potential upcoming product launches or supply chain issues not reflected in this small trade.

Relevance 4/10Novelty 4/10Timing: same-day filing 2026-09-15

Background

SEC Form 4 filing discloses insider transactions for public companies.

Company-level read

Ticker impact

$CROXNeutralMedium confidence
Context

Director Beth Kaplan purchased 885 shares of Crocs at $112.12, a $99K insider buy disclosed on Form 4.

Expected impact

Minimal short-term price effect; likely negligible.

Evidence & confidence

Purchase amount is under $100K and represents a tiny fraction of holdings, limiting market impact.

Market effects

Limited effect on footwear/apparel sector; no broader industry signal.

No regional impact beyond Crocs investors.

Not globally relevant.

Counterpoint

The purchase could be routine portfolio rebalancing rather than confidence.

Key entities

  • Crocs, Inc.

    Footwear manufacturer listed on NYSE under ticker CROX.

  • Beth Kaplan

    Member of Crocs' board who made the purchase.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$CROXMedAI 8/10

Crocs (CROX) Q2 2026 Earnings Call Transcript

Crocs (CROX) reported Q2 2026 enterprise revenue of $1.179B, up 2.0% constant currency, with Crocs brand revenue at $1.0B and HEYDUDE at $179M. Adjusted diluted EPS was $4.55. Gross margin fell to 60.0% due to tariff impacts. FY2026 guidance and EPS were raised, alongside a $1.5B share repurchase authorization.