SEP 16·SEC EDGARLow
SMACH THOMAS J purchased $76K of CROX (indirect holdings)
SMACH THOMAS J purchased 680 indirectly-held shares of Crocs, Inc. (CROX) at $111.49 on 2026-09-15.
StockNASDAQ · US · USDConsumer Cyclical · Footwear & Accessories
$CROX
Crocs, Inc.
AlphAI earnings readSecond Quarter 2026 · JUL 30Crocs, Inc. Reports Record Second Quarter 2026 Results; Raises Full-Year 2026 OutlookVerdict: solidRead →
Reads like this one publish minutes after the filing lands on EDGAR. Get them as JSON over the API or inside your AI agent over MCP.
Price · $CROXvia TradingView
AI sentiment · 7d5 articles
- Bullish
- 3
- Neutral
- 2
- Bearish
- 0
Insider · 30dAll trades →
- Buys
- $613K 4 txs
- Sells
- — 0 txs
SMACH THOMAS J3× · $513K
10b5-1 share of filings0%
Top stories · $CROXMore →
SEP 16·SEC EDGAR
KAPLAN BETH J purchased $99K of CROX
KAPLAN BETH J purchased 885 shares of Crocs, Inc. (CROX) at $112.12 on 2026-09-15.
SEP 16·adweek.com
How Crocs Became One of TikTok Shop's Top Sellers
Crocs was named TikTok Shop's Seller of the Year, generating $52.4M in sales over 12 months. The company's success is attributed to its engaging social media strategy targeting Gen Z and Gen Alpha, including live commerce and content creation. Crocs has gained 3M TikTok followers and won a Shorty Award for its 'Croctober' livestream event. The brand's EVP, Terence Reilly, advises other companies to build nimble teams and allow for experimentation and scaling.
CROX sentiment & insider activity
Over the past 7 days, AlphAI's AI scored 5 news stories mentioning CROX (Crocs, Inc.). Coverage has skewed bullish: 3 bullish, 2 neutral, and 0 bearish.
Recent CROX coverage spans financial news and insider activity.
In the last 30 days, CROX insiders filed 4 SEC Form 4 transactions — 4 purchases ($613K) and no sales. The most active reporter was SMACH THOMAS J with 3 filings.
What's driving CROX
Insider purchase signals confidence from a board member, modest but positive signal.
Small insider purchase may signal confidence but size is modest.
The TikTok partnership highlights a growing revenue stream and brand visibility among Gen Z/Alpha, potentially boosting top‑line growth.
Positive insider buying.
Limited immediate price impact; collaboration may boost brand perception.
AlphAI scores every news story that mentions CROX with an AI model for sentiment and relevance, and aggregates insider trades from Crocs, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
News on $CROX
Score
SMACH THOMAS J purchased $76K of CROX (indirect holdings)
SMACH THOMAS J purchased 680 indirectly-held shares of Crocs, Inc. (CROX) at $111.49 on 2026-09-15.
1 min readKAPLAN BETH J purchased $99K of CROX
KAPLAN BETH J purchased 885 shares of Crocs, Inc. (CROX) at $112.12 on 2026-09-15.
1 min read
How Crocs Became One of TikTok Shop's Top Sellers
Crocs was named TikTok Shop's Seller of the Year, generating $52.4M in sales over 12 months. The company's success is attributed to its engaging social media strategy targeting Gen Z and Gen Alpha, including live commerce and content creation. Crocs has gained 3M TikTok followers and won a Shorty Award for its 'Croctober' livestream event. The brand's EVP, Terence Reilly, advises other companies to build nimble teams and allow for experimentation and scaling.
2 min readTuesday’s insider activity: Major buys at Flotek, sells at Microsoft
Flotek (FTK) director acquired $34.3M in shares, while Microsoft (MSFT) CFO sold $20.8M. Other insider trades include Limbach (LMB), Crocs (CROX), New Fortress (NFE), Hewlett Packard (HPE), Hinge Health (HNGE), CrowdStrike (CRWD), and Corvel (CRVL).
2 min read
Patta x Crocs Classic EXP Clog Releases Sept. 18
Patta and Crocs are releasing a co-branded Classic EXP Clog on Sept. 18. The design retains Crocs' structural features while incorporating Patta's color and material choices. The collaboration aligns with both brands' strategies of blending streetwear with mainstream appeal. Crocs has been partnering with heritage brands to elevate its cultural status.
1 min readSMACH THOMAS J purchased $109K of CROX (indirect holdings)
SMACH THOMAS J purchased 1,000 indirectly-held shares of Crocs, Inc. (CROX) at $109.26 ($0.11M total) on 2026-09-10.
1 min readSMACH THOMAS J purchased $328K of CROX
SMACH THOMAS J purchased 3,000 shares of Crocs, Inc. (CROX) at $109.42 ($0.33M total) on 2026-09-10.
1 min readBaird downgrades Nike, adidas, Dick’s on rising Q4 apparel risks
Baird downgraded Nike, adidas, Dick's Sporting Goods, Rocky Brands, and VF Corp to Neutral, adding bearish 'fresh picks' on Under Armour and Canada Goose. Analyst Jonathan Komp cited rising Q4 risks, including higher oil prices, interest rates, and consumer spending concerns. He noted that apparel stocks have underperformed the S&P 500 this year, and trimmed his Outperform list to high-conviction ideas.
2 min read
Thank Solebox for Crocs' Fine Echo II Loafer-Clog
Crocs has launched a new collaboration with Solebox, transforming its Echo II clog into a loafer-style shoe. The hybrid design features fine leather and sleek hardware, with the signature Crocs comfort and sole. It will be available on September 12. Crocs has previously experimented with other shoe styles, but this is their first loafer-clog design.
1 min read
Landmark firsts as Boulevard secures Crocs and Hollister tenancies
Crocs (CROX) and Hollister have signed leases to open their first stores in Northern Ireland and Ireland, respectively, at the Boulevard outlet. The Boulevard reported record sales and footfall in 2025, with sales up 11.5% and footfall up 12.3%. According to Lotus Property, these signings underscore the outlet's success and ability to attract global brands.
2 min read