Jim Cramer on Reformation (REF): “It Should Be Higher Than It Is”
Jim Cramer expressed optimism about Reformation Inc. (REF) during Mad Money, citing strong financial performance. REF reported Q2 2026 revenue of $155.2M, up 24.1% YoY, with gross margins at 66.7%. Net income rose to $12.4M from $6.9M YoY. Management reaffirmed full-year guidance, projecting revenue of $602M-$606M and adjusted EBITDA margins of 14%-14.2%. Despite sector headwinds, Cramer noted the stock's potential.
How this was made

The 30-second read
Why it matters
The earnings beat and raised guidance provide fresh data for valuation models.
Market read
First‑report earnings with solid growth; traders can act on updated guidance.
What to watch
Potential tariff volatility and consumer spending slowdown may curb future growth.
Background
Reformation recently IPO'd and is navigating a weak apparel environment.
Ticker impact
Q2 2026 earnings report showing 24.1% YoY revenue growth to $155.2M and raised full‑year revenue guidance to $602‑$606M.
Potential short‑term rally as investors reprice higher guidance.
Revenue beat and upgraded guidance address previous valuation discounts; short interest remains modest, suggesting upside bias.
Market effects
Positive earnings may lift peer apparel stocks but sector headwinds remain.
U.S. consumer discretionary sector could see modest lift.
Limited to apparel and consumer discretionary investors.
Counterpoint
Sector weakness and high wholesale exposure could pressure margins despite growth.
Key entities
- companyReformation Inc.
Apparel retailer that just reported Q2 2026 results.


