Williams-Sonoma (WSM) EVP & Chief Financial Officer Jeffrey Howi
Williams-Sonoma (WSM) CFO Jeffrey Howie sold 3,045 shares on 2026-09-16, per SEC filing. He has sold 37,148 shares and bought none in the past year. WSM insiders have sold 18 times and bought zero times in the past year. WSM shares trade at $220.61, with a market cap of $26.41B and a P/E ratio of 22.94, considered modestly overvalued.
How this was made
The 30-second read
Why it matters
The insider sale adds to a year‑long trend of net selling, contrasting with guru buying, which could create mixed sentiment.
Market read
The filing provides fresh insider‑selling data, a modestly actionable signal for short‑term traders.
What to watch
Guru ownership remains net positive, and the stock is modestly overvalued relative to its GF value.
Background
Williams‑Sonoma is a multi‑brand specialty retailer with a market cap of $26.4 B and a price‑to‑GF‑Value ratio of 1.19.
Ticker impact
CFO Jeffrey Howie sold 3,045 shares of Williams‑Sonoma on 2026-09-16, increasing insider net selling.
Potential modest downside pressure in the short term.
Insider sales are primary information, but the amount (~$670k) is modest for a $26B market cap, limiting impact.
Market effects
Minimal; the home‑furnishings sector is unlikely to be affected by a single insider sale.
None; the event is company‑specific to the U.S. market.
Low; no broader macro or global implications.
Counterpoint
Some investors may view the sale as a routine diversification move, not a bearish signal.
Key entities
- companyWilliams‑Sonoma Inc.
US‑listed home‑furnishings retailer (ticker WSM).
- executiveJeffrey Howie
Executive Vice President and Chief Financial Officer of Williams‑Sonoma.



