Top analyst strongly resets General Motors target before earnings
UBS raised its price target for General Motors (GM) to $114 from $102, citing undervalued digital capabilities. Analyst Joseph Spak highlights GM's software business, expecting revenue to grow from $3.2B to $9.6B by 2036. GM's digital business contributes significantly to operating profit. GM's earnings report is due Oct. 20.
How this was made

The 30-second read
Why it matters
The upgrade could attract momentum traders and influence consensus estimates ahead of the earnings report.
Market read
Analyst target increase provides a fresh catalyst for GM stock before its quarterly earnings.
What to watch
Potential tariff costs and low retention rates for Super Cruise users could dampen upside.
Background
UBS analyst Joseph Spak emphasizes GM's digital capabilities as an undervalued growth driver.
Ticker impact
UBS raised its price target for General Motors to $114 from $102 ahead of the Oct. 20 earnings release, citing undervalued digital software revenue.
Potential short-term rally toward the new target level.
Target increase of ~33% reflects belief in recurring software margins, a catalyst not yet priced in.
Market effects
Highlights growing importance of software revenue in auto sector, may lift peers with similar digital initiatives.
U.S. auto manufacturers could see increased analyst focus on software segments.
Signals broader trend of legacy manufacturers pivoting to high‑margin software, relevant to global auto stocks.
Counterpoint
Target raise may be premature if software revenue growth stalls or earnings miss expectations.
Key entities
- analyst firmUBS
Raised GM price target to $114.
- companyGeneral Motors
Automaker with expanding software business.


