AlphAIAlphAI — Financial news for AI agents
ppc.landSEP 203 min read$MSFT

Copilot cut publisher click-through rates up to 94%, internal Bing data shows

Five news publishers, including The New York Times, filed a court brief accusing Microsoft and OpenAI of copyright infringement, citing internal messages describing their AI models' use of publishers' content as theft. The brief alleges copying at five stages, including data acquisition and training, and argues that fair use does not apply.

Original reporting
ppc.land
Published Sep 20, 2026, 8:13 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 20, 2026, 1:24 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
Copilot cut publisher click-through rates up to 94%, internal Bing data shows — source image
Source · ppc.land
Decision brief

The 30-second read

$MSFTBearishLow
01

Why it matters

The case could set a legal precedent for AI training data usage, influencing licensing models and cost structures for AI developers and news publishers.

02

Market read

Legal exposure for major AI players and potential new revenue stream for publishers; may affect tech sector sentiment.

03

What to watch

Possible settlement negotiations could occur quickly, reducing market exposure.

Relevance 7/10Novelty 7/10Timing: filing disclosed today

Background

A 92‑page summary judgment brief filed by The New York Times, Daily News titles, Ziff Davis, Center for Investigative Reporting and The Intercept alleges copyright infringement by Microsoft and OpenAI.

Company-level read

Ticker impact

$MSFTBearishMedium confidence
Context

Microsoft is a defendant in the new copyright lawsuit filed by major news publishers, exposing potential liability and future licensing costs.

Expected impact

Downside pressure if the case proceeds to trial or results in a large damages award.

Evidence & confidence

Legal exposure is material but uncertain; market may price in risk gradually.

$NYTBullishMedium confidence
Context

The New York Times Company is a plaintiff in the filing, highlighting its push for compensation and possible future revenue from AI licensing.

Expected impact

Upside if the case leads to a favorable settlement or precedent for publisher compensation.

Evidence & confidence

Outcome is uncertain, but the case could open a new revenue stream for news publishers.

Market effects

Sector

Legal risk and licensing cost considerations for AI and tech sector.

Regional

U.S. markets may see modest volatility in tech stocks.

Global

Potential precedent affecting AI companies worldwide.

Counterpoint

What could challenge this read

The lawsuit may be dismissed or settled for minimal amounts, limiting impact on Microsoft.

Key entities

  • Company
    Microsoft

    Defendant, AI partner of OpenAI.

  • Company
    OpenAI

    Defendant, developer of ChatGPT.

  • Company
    The New York Times Company

    Plaintiff, major news publisher.

Read at source← All news

Related articles

SEP 20
$BLKHighAI 9/10

IFM, AIP boost advisory line up for Stack’s $28b-plus data centres

IFM Investors and AI Infrastructure Partnership, including BlackRock's GIP, Nvidia, Microsoft, and Abu Dhabi's MGX, have added Azure Capital to their advisory team for a bid on Stack Infrastructure's Asia-Pacific data centers, valued at over $28 billion. Blue Owl Capital, which owns Stack, is reviewing first-round offers but has not yet approved the auction's second stage.

afr.com2 min
SEP 20
$IRENHighAI 8/10

IREN Lands $9.7B Microsoft Deal, Stock Surges 21%

IREN's stock rose 21% after signing a $9.7B AI cloud computing deal with Microsoft, peaking at $73 before settling at $67.30. The agreement gives Microsoft access to Nvidia's GPUs for AI initiatives. Microsoft's stock also increased. IREN's CEO called it a validation of their AI Cloud services. Cipher Mining announced a $5.5B, 15-year lease with AWS for AI workloads, causing its stock to jump 22%.

coinmarketcap.com2 min
SEP 19
$MSFTLow

‘Largest theft of labour’: What new NYT filings reveal about its case against OpenAI, Microsoft

Microsoft and OpenAI face a lawsuit from the New York Times over alleged copyright infringement related to AI training. Internal documents reveal concerns about large-scale copying, potential market substitution, and data acquisition methods. Microsoft and OpenAI argue their use qualifies as fair use under US copyright law. The case hinges on whether AI training is transformative and harms the market for original works.

indianexpress.com3 min
SEP 19
$MSFTLow

Microsoft Director Admitted in Internal Document That AI Is Creating a “Doom Loop” That Destroys the News Media by Stealing Its Content Without Providing Anything in Return, in Turn Making the AI Usel

Microsoft's internal documents, revealed in a lawsuit, show executives admitting AI models steal content from media companies, creating a 'doom loop' that harms both AI performance and the web. CEO Satya Nadella noted AI chatbots reduce traffic to original sources. OpenAI is accused of bypassing paywalls for training data.

futurism.com3 min
SEP 19
Med

Nscale Files for NYSE IPO Under Ticker NSCL - Amazon.com (NASDAQ:AMZN), Microsoft (NASDAQ:MSFT)

Nscale, an AI infrastructure provider backed by Nvidia, filed for an IPO on the NYSE under the ticker NSCL. The company reported $140.6M in revenue for the first half of 2023, up 1,252% year-over-year, but also reported $1.02B in net losses. Nscale rents Nvidia GPUs to AI companies and competes with Amazon and other neocloud providers. The company has partnerships with Microsoft and significant commitments from customers like Figure AI.

benzinga.com2 min