REX launches 2x Strive ETF ASSX on Cboe
REX Shares and Tuttle Capital launched the ASSX ETF, offering 2x daily exposure to Strive Inc.'s ASST shares. The fund, listed on Cboe, seeks 200% of ASST's daily performance before fees. Strive holds 25,000 BTC, with recent purchases financed by preferred stock. ASST rose 6.4% on the ETF's launch day, while ASSX traded between $27.22 and $28.70.
How this was made

The 30-second read
Why it matters
The launch creates a new short‑term trading instrument, likely increasing ASST's trading volume and attracting speculative capital.
Market read
New leveraged ETF adds a novel way to bet on Strive's daily price moves, influencing short‑term equity and crypto‑related market dynamics.
What to watch
Potential regulatory scrutiny of leveraged crypto‑related products and the impact of Strive's Bitcoin holdings on underlying volatility.
Background
The article announces the debut of ASSX, a 2x daily leveraged ETF tied to Strive Inc.'s ASST shares, and notes Strive's sizable Bitcoin treasury.
Ticker impact
REX launched the ASSX ETF that seeks 2x daily performance of Strive's ASST shares, creating a new leveraged trading vehicle tied to ASST.
Potential short-term upside for ASST as traders buy the ETF; downside risk if leveraged ETF underperforms.
New product launch creates immediate demand; leveraged nature amplifies price moves.
Market effects
Introduces a new leveraged crypto‑exposed ETF, potentially spurring similar products in the crypto‑related equity space.
U.S. equity markets see added volume in leveraged ETFs; modest effect on broader market.
Highlights growing institutional interest in crypto‑linked equities worldwide.
Counterpoint
Leveraged ETFs can suffer severe decay; risk‑averse traders may avoid ASSX despite hype.
Key entities
- companyStrive Inc.
Issuer of ASST shares; its Bitcoin holdings are disclosed.
- issuerREX Shares
Sponsor of the ASSX leveraged ETF.





