Mark Zuckerberg Loses Nearly $9 Billion in One Day as Meta Stock Slides 4% After Goldman Questions AI Spending Payoff

Meta launched Muse, an AI agent that can perform tasks like shopping and form-filling. Initially, it used Stripe's Link for payments, with Shop Pay added later. Shopify partnered with Muse, while Amazon blocked it. Meta expanded Muse's retail reach to include Walmart, Best Buy, and others. Muse's shopping process involves secure credential storage, but Amazon's policies conflict with its operation.

Meta Platforms (META) released its AI agent Muse, which has gained millions of downloads and driven a 13% stock rally. Analysts highlight Muse's consumer focus and potential monetization through transaction fees. Meta's stock has 73 Buy ratings, with a consensus price target of $787, up from recent concerns over AI spending and other issues.

Meta CEO Mark Zuckerberg's net worth dropped by $8.9 billion to $257.5 billion, according to Forbes data, as Meta shares fell 4% on Friday. This followed a 36% September rally. Goldman Sachs warned AI companies like Meta may need $300 billion in annual revenue to cover capital spending. Meta's AI investments, including its Muse assistant, have driven recent share-price gains.

Institutional investors are increasing stock market activity, while retail traders step back. Vanda Research notes strong institutional options flows, with a focus on AI stocks like Meta Platforms (META), which saw a 13% surge post-AI device launch. Goldman Sachs reports retail trading volume down 3% from its peak. The S&P 500 gained over 1% last week, turning positive for the month despite rising Treasury yields.

Meta Platforms Inc. shares rose 4.5% on Thursday, making it the world's seventh most valuable public company. Analyst Gene Munster admitted he underestimated the significance of CEO Mark Zuckerberg's comment that Muse would be the 'centerpiece' of Meta, indicating a shift to an 'agentic, AI-first business.' Munster now believes this could lead to a stock re-rating. Meta's market cap reached $1.72 trillion, surpassing SpaceX's $1.14 trillion.

Meta (META) partners with Shopify (SHOP) to expand Muse AI's commerce capabilities, enabling agentic checkout and product discovery. This follows Amazon's block on Muse, highlighting Meta's push for AI-driven transactions beyond advertising.