Google TPU revenue could hit $104 billion by 2028 as Piper Sandler raises Alphabet target to $400
Piper Sandler analyst Thomas Champion forecasts Google's external Tensor Processing Unit (TPU) business to generate $104 billion in revenue by 2028, up from $8 billion in 2026. The firm raised its Alphabet price target to $400 from $395, citing potential growth in AI chip demand. Alphabet shares fell 0.7% in premarket trading.
How this was made

The 30-second read
Why it matters
Analyst raises price target modestly, but the sheer scale of projected TPU revenue could reshape growth expectations for Alphabet.
Market read
First external TPU sales disclosure introduces a new revenue stream, potentially influencing AI‑chip and cloud sector valuations.
What to watch
Potential supply‑chain constraints, electricity costs, and customer adoption timelines could delay revenue realization.
Background
Alphabet's AI chip unit, Tensor Processing Units, has historically been an internal tool. The recent disclosure marks its first external sales reporting.
Ticker impact
Alphabet disclosed external TPU hardware sales for the first time and an analyst raised its price target to $400, providing new growth expectations for its AI chip business.
likely modest upside as the market prices in higher AI chip revenue expectations
The new TPU sales disclosure and upgraded target introduce fresh growth upside, outweighing the modest pre‑market dip.
Market effects
Boosts outlook for AI‑chip and cloud infrastructure sectors, potentially lifting peers like Nvidia and AMD.
U.S. tech stocks may see slight upward pressure if the forecast gains traction.
Highlights the growing importance of AI compute capacity worldwide.
Counterpoint
The forecast may be overly optimistic given capital intensity and competition; investors could remain cautious.
Key entities
- companyAlphabet Inc.
Parent of Google, provider of external TPU hardware.
- analyst_firmPiper Sandler
Raised Alphabet's price target to $400 based on TPU forecasts.



