$GOOGL

Google TPU revenue could hit $104 billion by 2028 as Piper Sandler raises Alphabet target to $400

Piper Sandler analyst Thomas Champion forecasts Google's external Tensor Processing Unit (TPU) business to generate $104 billion in revenue by 2028, up from $8 billion in 2026. The firm raised its Alphabet price target to $400 from $395, citing potential growth in AI chip demand. Alphabet shares fell 0.7% in premarket trading.

Original reporting
Published Sep 28, 2026, 2:04 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 28, 2026, 2:49 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
Google TPU revenue could hit $104 billion by 2028 as Piper Sandler raises Alphabet target to $400 — source image
Decision brief

The 30-second read

$GOOGLBullishMed
01

Why it matters

Analyst raises price target modestly, but the sheer scale of projected TPU revenue could reshape growth expectations for Alphabet.

02

Market read

First external TPU sales disclosure introduces a new revenue stream, potentially influencing AI‑chip and cloud sector valuations.

03

What to watch

Potential supply‑chain constraints, electricity costs, and customer adoption timelines could delay revenue realization.

Relevance 8/10Novelty 8/10Timing: pre‑market today

Background

Alphabet's AI chip unit, Tensor Processing Units, has historically been an internal tool. The recent disclosure marks its first external sales reporting.

Company-level read

Ticker impact

$GOOGLBullishHigh confidence
Context

Alphabet disclosed external TPU hardware sales for the first time and an analyst raised its price target to $400, providing new growth expectations for its AI chip business.

Expected impact

likely modest upside as the market prices in higher AI chip revenue expectations

Evidence & confidence

The new TPU sales disclosure and upgraded target introduce fresh growth upside, outweighing the modest pre‑market dip.

Market effects

Boosts outlook for AI‑chip and cloud infrastructure sectors, potentially lifting peers like Nvidia and AMD.

U.S. tech stocks may see slight upward pressure if the forecast gains traction.

Highlights the growing importance of AI compute capacity worldwide.

Counterpoint

The forecast may be overly optimistic given capital intensity and competition; investors could remain cautious.

Key entities

  • Alphabet Inc.

    Parent of Google, provider of external TPU hardware.

  • Piper Sandler

    Raised Alphabet's price target to $400 based on TPU forecasts.

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