$GOOGL

Piper Sandler sees Google TPU sales hitting $104BN by 2028

Piper Sandler projects Google's TPU hardware revenue will reach $104BN by 2028, with 2027 Cloud revenue estimates 15-17% above consensus. Alphabet (GOOGL) shares fell 0.7% premarket. Piper Sandler raised its price target to $400, citing TPU sales growth and profitability.

Original reporting
Published Sep 28, 2026, 1:28 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 28, 2026, 1:43 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefTechnology
Primary signal
$GOOGL
Bullish
high confidence
Mentioned
$GOOGL
Relevance
8/10
AlphAI data visualization · based on investing.com
Decision brief

The 30-second read

$GOOGLBullishHigh
01

Why it matters

The note adds a new, sizable revenue projection for Google, shifting analyst sentiment and price target.

02

Market read

First report of a $100B+ TPU revenue forecast and a raised price target, likely to influence GOOGL trading and AI hardware sector sentiment.

03

What to watch

Potential supply chain constraints and competition from Nvidia could temper growth.

Relevance 8/10Novelty 8/10Timing: premarket today

Background

Piper Sandler released a research note after Google disclosed external TPU sales in its Q2 2026 earnings, providing a detailed revenue and capacity model.

Company-level read

Ticker impact

$GOOGLBullishHigh confidence
Context

Piper Sandler forecasts Google TPU external chip sales $104B by 2028 and raises price target to $400, indicating a significant revenue boost.

Expected impact

likely upside as investors price in the new growth expectations

Evidence & confidence

The forecast introduces a material, previously unpriced revenue stream and a fresh $5 target increase.

Market effects

Boosts outlook for AI hardware and cloud services sector, may lift peers with similar offerings.

Positive for US tech equities, especially large-cap AI players.

Reinforces global AI hardware demand narrative.

Counterpoint

Skeptics may argue TPU adoption could lag, making the forecast overly optimistic.

Key entities

  • Alphabet Inc.

    Parent company of Google, ticker GOOGL.

  • Piper Sandler

    Equity research firm issuing the forecast.

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