Piper Sandler sees Google TPU sales hitting $104BN by 2028
Piper Sandler projects Google's TPU hardware revenue will reach $104BN by 2028, with 2027 Cloud revenue estimates 15-17% above consensus. Alphabet (GOOGL) shares fell 0.7% premarket. Piper Sandler raised its price target to $400, citing TPU sales growth and profitability.
How this was made
The 30-second read
Why it matters
The note adds a new, sizable revenue projection for Google, shifting analyst sentiment and price target.
Market read
First report of a $100B+ TPU revenue forecast and a raised price target, likely to influence GOOGL trading and AI hardware sector sentiment.
What to watch
Potential supply chain constraints and competition from Nvidia could temper growth.
Background
Piper Sandler released a research note after Google disclosed external TPU sales in its Q2 2026 earnings, providing a detailed revenue and capacity model.
Ticker impact
Piper Sandler forecasts Google TPU external chip sales $104B by 2028 and raises price target to $400, indicating a significant revenue boost.
likely upside as investors price in the new growth expectations
The forecast introduces a material, previously unpriced revenue stream and a fresh $5 target increase.
Market effects
Boosts outlook for AI hardware and cloud services sector, may lift peers with similar offerings.
Positive for US tech equities, especially large-cap AI players.
Reinforces global AI hardware demand narrative.
Counterpoint
Skeptics may argue TPU adoption could lag, making the forecast overly optimistic.
Key entities
- companyAlphabet Inc.
Parent company of Google, ticker GOOGL.
- research_firmPiper Sandler
Equity research firm issuing the forecast.




