SoFi Switches $25B Card Business to Its Own Stablecoin — Should Ripple Worry?
SoFi has launched SoFiUSD, a stablecoin for its $25B card business, settling transactions via Mastercard's network. Issued by SoFi Bank, the token is backed 1:1 by U.S. dollars. This move raises questions about Ripple's RLUSD, as banks may issue their own stablecoins, potentially reducing reliance on third-party options.
How this was made

The 30-second read
Why it matters
The launch could generate significant fee revenue and position SoFi as a leader in fintech‑bank collaborations, while prompting Ripple to defend its RLUSD market share.
Market read
First‑report of a $25B volume stablecoin by a U.S. bank; potential catalyst for SoFi stock and broader stablecoin market dynamics.
What to watch
Regulatory scrutiny of bank‑issued stablecoins and potential liquidity demands on SoFi's balance sheet.
Background
SoFiUSD is a bank‑issued stablecoin settled through Mastercard, marking the first production‑grade deployment of a bank‑backed digital dollar for card payments.
Ticker impact
SoFi launches its own stablecoin SoFiUSD for $25B annualized card settlement volume.
likely upside as investors price in the new stablecoin business
First‑report of a $25B volume stablecoin tied to SoFi's card platform; scale and novelty suggest positive market reaction.
Market effects
May spur other banks to launch proprietary stablecoins, increasing competition in digital payments.
U.S. banking and fintech sector could see heightened investor interest.
Highlights a shift toward bank‑issued stablecoins, affecting global crypto‑stablecoin dynamics.
Counterpoint
If banks fail to achieve network effects, the stablecoin could remain niche and not boost SoFi's valuation.
Key entities
- companySoFi Technologies
U.S. fintech firm launching SoFiUSD stablecoin.
- companyRipple
Provider of RLUSD stablecoin, facing new competition.



