$NKE

Nike: Q1FY27 Financial Schedules & Key Financial Metrics

Nike reported Q1FY27 revenues of $11.21B, down 4% YoY. Gross profit fell 3% to $4.79B, while net income declined 2% to $712M. Revenues dropped across most regions, with Greater China seeing a 22% decrease. Direct sales fell 8% YoY, while wholesale sales decreased 1%.

Original reporting
Published Oct 1, 2026, 8:35 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 1, 2026, 8:51 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefEarnings
Primary signal
$NKE
Bearish
high confidence
Mentioned
$NKE
Relevance
9/10
AlphAI data visualization · based on marketscreener.com
Decision brief

The 30-second read

$NKEBearishHigh
01

Why it matters

The earnings release highlights a revenue contraction and flat earnings, which may influence investor sentiment across consumer discretionary stocks.

02

Market read

Nike's earnings are a key indicator for consumer spending trends worldwide.

03

What to watch

Nike Direct sales decline is offset by wholesale strength; margin remains stable.

Relevance 9/10Novelty 9/10Timing: post-quarter release

Background

Nike's Q1 FY27 results provide the first look at its performance for the fiscal year.

Company-level read

Ticker impact

$NKEBearishHigh confidence
Context

Nike released its Q1 FY27 unaudited results showing revenue down 4% to $11.2B and EPS $0.48, indicating a slowdown.

Expected impact

likely downside as investors price in slower growth

Evidence & confidence

Revenue decline and flat earnings suggest weaker demand, especially in Greater China, which could trigger sell pressure.

Market effects

Apparel and footwear sector may see broader scrutiny as Nike's slowdown hints at demand weakness.

Greater China exposure could weigh on other consumer stocks with similar exposure.

Nike's size makes its earnings a bellwether for global consumer discretionary sentiment.

Counterpoint

Despite revenue dip, strong cash position and inventory reduction could support a rebound.

Key entities

  • Nike, Inc.

    Global athletic apparel and footwear manufacturer.

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