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gurufocus.comOCT 13 min read$NKE

Nike Inc (NKE) Q1 Earnings: EPS at $0.48 and Revenue of $11.2 Bi

Nike Inc (NKE) reported Q1 2027 revenue of $11.2B and EPS of $0.48, missing analyst estimates. Revenue declined 4% YoY, with drops in Greater China and EMEA. Gross margin expanded to 42.8%, and costs were managed. GuruFocus values NKE at $72.64, suggesting a 51.6% undervaluation. Insider activity shows net buying.

Original reporting
gurufocus.com
Published Oct 1, 2026, 8:30 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 1, 2026, 9:40 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefEarnings
Primary signal
$NKE
Bearish
high confidence
Mentioned
$NKE
Relevance
8/10
AlphAI data visualization · based on gurufocus.com
Decision brief

The 30-second read

$NKEBearishHigh
01

Why it matters

The earnings shortfall could trigger a short‑term pullback, but margin improvement and cash strength may limit the downside.

02

Market read

Nike's earnings miss is a primary catalyst for the consumer discretionary space and may influence market sentiment in the near term.

03

What to watch

Insider buying activity and a solid balance sheet could support a rebound if guidance improves.

Relevance 8/10Novelty 8/10Timing: after‑hours release

Background

Nike is a leading global athletic footwear and apparel company with significant exposure to North America, Greater China, and EMEA.

Company-level read

Ticker impact

$NKEBearishHigh confidence
Context

Nike reported Q1 FY2027 earnings of $0.48 EPS and $11.2B revenue, both missing analyst estimates.

Expected impact

likely downside as market prices in the revenue and EPS shortfall

Evidence & confidence

The miss on both top‑line and EPS is material for a large‑cap consumer discretionary stock and the numbers were disclosed for the first time.

Market effects

Sector

May weigh on broader consumer discretionary sector and apparel retailers.

Regional

Potential drag on US equity indices in early trading.

Global

Limited to markets with exposure to Nike's global footprint.

Counterpoint

What could challenge this read

Some investors may view the margin expansion and strong cash position as a buying opportunity despite the miss.

Key entities

  • Company
    Nike Inc.

    Global athletic footwear and apparel manufacturer.

  • Executive
    Elliott Hill

    Nike CEO who commented on the need for further actions.

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