SEC EDGAROCT 21 min read$AMPL

Skates Spenser sold $71K of AMPL (indirect holdings)

Skates Spenser (CEO and President) sold 4,913 indirectly-held shares of Amplitude, Inc. (AMPL) at an average of $14.45 ($14.45–$14.45) across 2 trades over 2026-09-30 to 2026-10-01 under a Rule 10b5-1 trading plan.

Original reporting

SEC EDGAR · Skates Spenser

Published Oct 2, 2026, 10:44 PM UTC

Analysis

AlphAI AI DeskAI-generated

Added to AlphAI Oct 2, 2026, 10:47 PM UTC. Informational, not investment advice.

How this was made

AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.

About AlphAI AI Desk Scoring methodology Report an issue

AlphAI market briefInsider activity

Primary signal

$AMPL

Bearish

high confidence

Mentioned

$AMPL

Relevance

2/10

AlphAI data visualization · based on SEC EDGAR

Decision brief

The 30-second read

$AMPLBearishLow

Why it matters

The disclosed sale is modest and unlikely to move the stock significantly, but it provides a data point for monitoring insider activity.

Market read

A small insider sale, primary source, low material impact.

What to watch

Potential upcoming product announcements or earnings could offset any short‑term pressure.

Relevance 2/10Novelty 2/10Timing: today

Background

Form 4 filings disclose insider transactions; a CEO sell via a pre‑arranged plan is a standard compliance disclosure.

Company-level read

Ticker impact

AI estimates · verify against primary disclosures

$AMPLBearishHigh confidence

Context

SEC Form 4 shows CEO Skates Spenser sold 4,913 shares for $71K via a 10b5‑1 plan, reducing holdings to zero.

Expected impact

likely slight downward pressure as market prices in the insider sell.

Evidence & confidence

The sale is a primary disclosure, but the amount is modest; impact is limited but may affect short‑term sentiment.

Market effects

Sector

minimal effect on the broader software sector.

Regional

none

Global

none

Counterpoint

What could challenge this read

The sale could be routine under a 10b5‑1 plan and not reflect insider sentiment.

Key entities

company
Amplitude, Inc.
Provider of product analytics platform, ticker AMPL.
person
Skates Spenser
CEO and President of Amplitude, filing the insider sale.

Read at source ← All news

SEP 30

$AMPLHigh

Amplitude in focus as Piper Sandler sees 'improving' growth, upcoming catalysts (AMPL:NASDAQ)

Piper Sandler raised its price target on Amplitude (AMPL) to $18 from $13, citing improving growth and upcoming catalysts. The firm sees the company in a better position currently.

seekingalpha.com1 min

SEP 18

$DOMOMed

Spotting Winners: Samsara (NYSE:IOT) And Data Analytics Stocks In Q2

Domo (NYSE:IOT) reported $76.78M revenue, down 3.7% YoY, missing estimates. Amplitude (NASDAQ:AMPL) reported $100.9M revenue, up 21.2% YoY, beating estimates. CLEAR Secure (NYSE:YOU) reported $277.8M revenue, up 26.6% YoY, also beating estimates. Stocks reacted accordingly, with IOT up 1.8%, AMPL up 38%, and YOU down 27.2%.

finance.yahoo.com3 min

SEP 3

$DDOGLow

Datadog, Amplitude, Zscaler, DocuSign, and Salesforce Shares Skyrocket, What You Need To Know

Several software stocks rose after Treasury yields fell and Snowflake reported strong earnings. Datadog (DDOG) +2.7%, Amplitude (AMPL) +2.6%, Zscaler (ZS) +2.4%, DocuSign (DOCU) +2%, Salesforce (CRM) +3.5%. Snowflake's revenue grew 35% YoY to $1.55B, boosting sector sentiment.

theglobeandmail.com2 min

AUG 21

$AMPLMed

Amplitude Therapeutics, Lilly Enter Collaboration To Develop TaRNA Vaccines

Amplitude Therapeutics and Eli Lilly (LLY) partnered to develop taRNA vaccines for infectious diseases. Lilly will lead clinical development and commercialization, while Amplitude handles optimization and preclinical research. Lilly has exclusive rights to the products. LLY stock is up 1.93% at $1,267.98.

rttnews.com2 min

AUG 20

$NOWMed

ServiceNow, Adobe, Workday stocks get BofA PT boost: what’s driving the optimism

Bank of America raised price targets for ServiceNow (to $150), Figma (to $33), Workday (to $205), Adobe (to $220), and Snowflake (to $395), citing AI-driven growth potential. ServiceNow gained 6.5% on Wednesday, while others rose 3-4%. Analysts note AI could expand these companies' products and revenue, easing earlier disruption fears.

invezz.com2 min

AUG 16

$AMPLMedAI 8/10

Why Amplitude (AMPL) Is Up 15.7% After Raising 2026 Revenue Outlook on AI Platform Momentum

Amplitude (AMPL) rose about 15.7% after the company raised its full-year 2026 revenue outlook to $407.2 million to $411.2 million, citing AI platform momentum and an expanded offering after its Statsig integration. In Q2 2026, sales were $100.89 million and net loss was $34.62 million, according to the company.

simplywall.st4 min