Telsey cuts Nike stock price target on slow turnaround progress
Telsey Advisory Group cut its Nike (NKE) price target to $35 from $44, citing slow turnaround progress. Nike's stock is near its 52-week low, down 51% over the past year. The firm expects sales growth to resume only by 2028. Nike reported Q1 fiscal 2027 revenue of $11.2B, down 4.3% YoY, and issued weak guidance. Analysts have mixed reactions, with targets ranging from $24 to $50.
How this was made
The 30-second read
Why it matters
The earnings miss and lowered price target suggest near‑term downside, but the upcoming Investor Day could provide new catalysts.
Market read
Nike's earnings miss and target reduction are fresh, material news for traders.
What to watch
Potential upside from the performance business and upcoming Investor Day details.
Background
Nike reported FY2027 Q1 results with a 4.3% revenue decline and adjusted EPS of $0.48, missing guidance.
Ticker impact
Telsey Advisory Group lowered Nike's price target to $35 and reported a revenue miss and weak guidance for FY2027.
likely pressure as the market prices in the guidance cut and target reduction
The price target cut and earnings miss are fresh information that directly affect valuation expectations.
Market effects
Weakness in Nike may weigh on broader apparel and consumer discretionary stocks.
U.S. market sentiment could dip as a large-cap consumer name underperforms.
Limited; impact primarily confined to U.S. equity markets.
Counterpoint
If Nike's new operating model gains traction faster than expected, the stock could rebound.
Key entities
- companyNike Inc.
Global athletic apparel and footwear manufacturer.
- analystTelsey Advisory Group
Equity research firm that issued the price target cut.
