Zillow's September Market Report shows an early winter in the housing market as newly pending sales fall 8.5%
Zillow's September report shows U.S. existing home sales fell 2.5% YoY, with newly pending sales down 8.5%. Mortgage rates hit 7.28%, the highest since Nov. 2023, pushing typical mortgage payments up 6.7% YoY. Home values rose just 1% YoY. Rents increased 2.7% YoY, the biggest gain since Apr. 2025. Inventory was up 2.5% YoY, but sales remain muted due to higher costs.
How this was made

The 30-second read
Why it matters
The September figures show the first significant drop in pending sales since the market cooled, suggesting a potential slowdown in Zillow's core home‑sale listings.
Market read
The report offers fresh macro‑housing data that could influence investor sentiment toward Zillow and related real‑estate stocks.
What to watch
Zillow's rental‑side revenue may offset weaker home‑sale activity, especially with record rent growth.
Background
Zillow Group, a leading online real‑estate marketplace, publishes monthly market reports that are widely cited by analysts.
Ticker impact
Zillow Group released its September Market Report showing pending sales down 8.5% and rent up 2.7% YoY.
potential downside as market prices in weaker pending sales
Housing market slowdown is a key driver for Zillow's revenue; the report is the first public disclosure of these figures.
Market effects
Highlights cooling in the for‑sale housing market and rising rents, affecting real‑estate and mortgage‑related stocks.
U.S. housing data may influence regional lenders and REITs tied to residential properties.
U.S. housing trends often serve as a bellwether for global real‑estate markets.
Counterpoint
If mortgage rates fall later in the year, the pending‑sales decline could reverse, supporting Zillow's platform.
Key entities
- CompanyZillow Group, Inc.
Provider of online real‑estate services; ticker Z.


