BofA Said “Buy,” DraftKings Shares Went Up 5%
DraftKings shares rose 5% after Bank of America upgraded the stock to 'Buy,' citing potential in prediction markets. The bank set a $27 price target, estimating $40M in fees and $200M-$400M from market-making by 2027. DraftKings reported 600K users and $11B in annualized trading volume by July. Bank of America lowered its 2026 EBITDA forecast to $500M but raised 2027's to $1.15B.
How this was made

The 30-second read
Why it matters
The upgrade signals a shift toward prediction‑market revenue, potentially reshaping the betting industry.
Market read
The news could drive broader interest in betting and fintech stocks.
What to watch
Potential cost overruns in building the prediction platform and competition from Kalshi.
Background
Prediction markets are emerging as a new revenue stream for U.S. gambling firms.
Ticker impact
Bank of America upgraded DraftKings to Buy, sending shares up ~5% on the day.
likely upside as market prices in the upgrade and fee growth expectations
Upgrade reflects expected $40M prediction‑market fees and stronger sportsbook performance
Market effects
Boosts sentiment for sports betting and prediction‑market sector.
U.S. betting stocks may see buying pressure.
Highlights growth of prediction markets, could influence global fintech trends.
Counterpoint
Skeptics may argue regulatory risk could curb prediction‑market expansion.
Key entities
- companyDraftKings
U.S. sports betting and online gaming operator.
- analystBank of America
Issued a Buy upgrade and $27 price target for DraftKings.



