DraftKings' Elasticity Score Explainer
DraftKings faces a proposed class action lawsuit alleging it used AI to target customers likely to lose more money with promotions. The plaintiff claims the company's 'elasticity score' model violated privacy notices and Massachusetts regulations. DraftKings denies the allegations and plans to defend the case vigorously. The Massachusetts Gaming Commission is reviewing AI use by sportsbooks but has not found wrongdoing by DraftKings.



