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SEC EDGAR$DIS

WOODFORD BRENT sold $381K of DIS

WOODFORD BRENT (EVP, Control, Fin Plan & Tax) sold 3,618 shares of Walt Disney Co (DIS) at $105.31 ($0.38M total) on 2026-10-08 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · WOODFORD BRENT
Published Oct 9, 2026, 8:35 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 9, 2026, 8:39 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$DIS
Neutral
medium confidence
Mentioned
$DIS
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$DISNeutralLow
01

Why it matters

The disclosed sale is small relative to Disney's float and was pre‑arranged, so market impact is expected to be limited.

02

Market read

A routine insider sale with modest size; unlikely to move the stock materially.

03

What to watch

Potential tax planning or diversification motives behind the insider's sale.

Relevance 3/10Novelty 3/10Timing: after-hours filing

Background

SEC Form 4 filings disclose insider transactions; investors monitor them for signals.

Company-level read

Ticker impact

$DISNeutralMedium confidence
Context

Form 4 shows Disney insider sold 3,618 shares for $381K via a 10b5-1 plan.

Expected impact

likely slight downward pressure as the market prices the insider sell.

Evidence & confidence

Sale size is modest relative to Disney's market cap and was pre‑arranged, so impact is limited.

Market effects

Sector

None significant; the sale is company‑specific.

Regional

No broader regional effect.

Global

Minimal; only relevant to Disney investors.

Counterpoint

What could challenge this read

The sale could be interpreted as a lack of confidence, but given the 10b5‑1 plan it likely reflects routine portfolio rebalancing.

Key entities

  • company
    Walt Disney Co

    Issuer of the Form 4 filing.

  • person
    Woodford Brent

    Officer reporting the insider sale.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

DIS insider trading history →

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