Apple Cuts iPhone 18 Pro Component Orders 15%: Report - Apple (NASDAQ:AAPL), SAMSUNG ELECT LTD by Samsung
Apple (AAPL) reportedly reduced component orders for iPhone 18 Pro models by 15% due to weaker-than-expected demand, according to Nikkei Asia. The price increase, driven by higher AI-related memory costs, may be affecting sales. Samsung (SSNLF) is impacted by both rising memory prices and higher chip costs in its smartphone business. Apple shares dropped 2.7% in premarket trading.
How this was made
The 30-second read
Why it matters
Supply‑chain cuts suggest a near‑term earnings drag and may trigger broader sector reassessment.
Market read
First disclosure of a significant supply‑chain adjustment for Apple, with immediate share price impact.
What to watch
The staggered launch schedule and upcoming iPhone 19 could mitigate long‑term demand concerns.
Background
Apple's latest iPhone models face unprecedented memory cost increases due to AI data‑center demand.
Ticker impact
Apple cut iPhone 18 Pro component orders by at least 15%, citing soaring AI‑related memory costs.
downward pressure as the market prices in reduced component demand and higher costs
First report of a material supply‑chain cut for a flagship product; shares already fell ~2.7% pre‑market.
Market effects
May weigh on other smartphone makers and memory chip suppliers, highlighting AI‑driven cost pressures.
Potential ripple effect on Asian component manufacturers and suppliers.
Highlights broader AI‑related supply‑chain constraints affecting tech hardware.
Counterpoint
If Apple secures cheaper memory from alternative sources, the impact could be short‑lived.
Key entities
- companyApple Inc.
US‑listed consumer‑tech giant reporting component order reductions.



