$VFC

Jim Cramer says buy these 2 beaten-down stocks as the AI trade gets ugly

Jim Cramer recommends investing in VF Corp (VFC) and Kontoor Brands (KTB) as investors rotate away from volatile AI stocks. VF Corp's turnaround depends on Vans' growth and improving earnings, with Williams Trading raising its price target to $22. Kontoor offers denim growth, buybacks, and a lower valuation, with Jefferies upgrading it to Buy and raising its target to $89.

Original reporting
Published Oct 16, 2026, 8:04 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 16, 2026, 11:24 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefFinancial news
Primary signal
$VFC
Bullish
high confidence
Mentioned
$VFC · $KTB
Relevance
4/10
AlphAI data visualization · based on invezz.com
Decision brief

The 30-second read

$VFCBullishLow
01

Why it matters

Analyst upgrades and buyback plans provide fresh catalysts that could lift both VF Corp and Kontoor Brands.

02

Market read

The article offers fresh analyst upgrades for two apparel companies, suggesting a short‑term buying opportunity as investors rotate out of AI stocks.

03

What to watch

Potential supply‑chain constraints for Vans and denim inventory levels could temper earnings recovery.

Relevance 4/10Novelty 4/10Timing: today

Background

Jim Cramer highlighted two beaten‑down apparel stocks amid a market rotation away from AI‑focused names.

Company-level read

Ticker impact

$VFCBullishHigh confidence
Context

Williams Trading raised its price target on VF Corp to $22 and maintained a Buy rating, citing improving Vans trends.

Expected impact

likely upward pressure as investors price in the higher target and turnaround narrative

Evidence & confidence

The new target and buy rating provide a fresh catalyst that could attract buying interest.

$KTBBullishHigh confidence
Context

Jefferies upgraded Kontoor Brands to Buy from Hold and raised its target to $89, highlighting denim growth and a $400 million share repurchase plan.

Expected impact

likely upward pressure as the market digests the upgrade and cash‑return program

Evidence & confidence

The upgrade and sizable repurchase tranche constitute fresh, material news that can drive buying.

Market effects

Consumer apparel may benefit from rotation out of AI‑heavy names, supporting broader sector breadth.

U.S. equities could see modest gains as investors shift toward consumer staples and apparel.

Limited to U.S. markets; no direct global macro effect.

Counterpoint

If AI volatility persists, the upside from apparel turnarounds may be overstated.

Key entities

  • Jim Cramer

    CNBC host recommending the stocks.

  • Williams Trading

    Raised VF Corp price target to $22.

  • Jefferies

    Upgraded Kontoor Brands to Buy with a $89 target.

Related articles

$VFCHigh

VF Corporation faces earnings test as Vans turnaround hangs in balance

VF Corporation (VFC) reports Q2 2027 earnings on Wednesday, with investors focused on the Vans brand's recovery. The company expects $0.53 EPS on $2.66B revenue, a turnaround from last quarter's loss. Analysts expect a 5% revenue decline but watch for signs of sequential improvement and guidance updates. VFC's stock has risen 30% from September lows, with a consensus price target of $18.96.

$VFCMed

Williams Trading raises VF Corp. stock price target on improved outlook

Williams Trading raised its price target on VF Corp. (VFC) to $22 from $20, citing improved revenue estimates for Vans, Timberland, and other segments. The stock, currently at $16.48, has potential upside of 33%. The firm expects VF Corp. to increase fiscal 2027 guidance, driven by strong performance in Vans and Altra. Other analysts have also updated their ratings and estimates for the company.

$KTBHigh

This struggling denim stock is bound to bounce back, Jefferies says

Jefferies upgraded Kontoor Brands (KTB) to buy, raising its price target to $89 from $82, citing growth potential in denim and outdoor brands. Shares have fallen 15% over the past year. Analysts highlight Helly Hansen's U.S. expansion and renewed demand for denim as growth drivers. 8 of 10 analysts rate KTB as buy or strong buy.

$VFCHigh

Why is VF stock rallying today?

VF Corporation (VFC) stock rose 3.9% pre-market after upgrades from Piper Sandler and Truist, citing stabilization at its Vans brand. Piper Sandler raised its target to $20, while Truist doubled its target to $20. JPMorgan also upgraded VFC previously. The stock is up on company-specific developments ahead of its Q2 earnings report.