Cramer recommends buying 2 stocks he says he normally wouldn't
Jim Cramer recommended VF Corp (VFC) and Kontoor Brands (KTB) on his Mad Money show, citing their depressed valuations. Both stocks have shown recent gains, with VF Corp up 33% in a month and Kontoor up 18.6% this year. Analysts upgraded both stocks, setting price targets of $20 for VFC and $89 for KTB. Both companies face risks, including debt and economic headwinds.
How this was made
The 30-second read
Why it matters
The endorsement could generate short‑term buying interest, but underlying business risks remain.
Market read
The article offers a fresh recommendation that may prompt short‑term buying in VFC and KTB, but overall market impact is modest.
What to watch
VF Corp's debt load and Kontoor's integration risks could limit upside.
Background
Jim Cramer used his Mad Money show to suggest two apparel stocks as alternatives to volatile AI names, citing recent price recoveries and analyst upgrades.
Ticker impact
Cramer recommends buying VF Corp after its price fell and now trades at depressed valuations.
likely upward pressure from new buying interest
Cramer's endorsement is a fresh catalyst that could lift the stock in the short term.
Cramer also recommends Kontoor Brands, noting its recent share price rise and a $89 price target from Jefferies.
likely upward pressure from increased demand
The recommendation and analyst upgrade provide a new positive signal for the stock.
Market effects
May boost sentiment toward apparel sector as a defensive alternative to AI stocks.
Limited to US equity markets where VF Corp and Kontoor trade.
Low, confined to the two companies.
Counterpoint
Investors may view the recommendation as hype given recent price gains and still‑high valuation concerns.
Key entities
- personJim Cramer
Host of Mad Money, providing the stock recommendation.
- institutionTruist
Upgraded VF Corp to Buy.
- institutionPiper Sandler
Upgraded VF Corp to Buy with $20 price target.
- institutionJefferies
Upgraded Kontoor Brands to Buy with $89 price target.
