$MAR

JPMorgan Adjusts Marriott International Price Target to $406 From $388

JPMorgan raised its price target for Marriott International to $406 from $388. The stock is currently trading at $398.80, up 0.38% on the day and 6.95% over the past year. The adjustment is based on various composite ratings including valuation, EPS revisions, and visibility.

Original reporting
Published Oct 21, 2026, 1:35 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 21, 2026, 1:43 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefFinancial news
Primary signal
$MAR
Bullish
medium confidence
Mentioned
$MAR
Relevance
5/10
AlphAI data visualization · based on marketscreener.com
Decision brief

The 30-second read

$MARBullishMed
01

Why it matters

The higher target may attract buying interest, but the effect is modest without a price move.

02

Market read

Analyst target revision provides a small catalyst for MAR, likely limited to short‑term price adjustments.

03

What to watch

Potential headwinds from rising labor costs and competition.

Relevance 5/10Novelty 5/10Timing: pre‑market today

Background

JPMorgan's research note updates its valuation model for Marriott International.

Company-level read

Ticker impact

$MARBullishMedium confidence
Context

JPMorgan raised Marriott International's price target to $406 from $388.

Expected impact

potential upward pressure as investors reprice the stock higher.

Evidence & confidence

Target raise reflects improved outlook; no immediate catalyst beyond the rating.

Market effects

May lift sentiment in the hospitality and travel sector.

Limited to U.S. equities; no broader regional effect.

Minor, confined to investors tracking hotel stocks.

Counterpoint

Target raise could be premature if travel demand softens.

Key entities

  • Marriott International

    Global hotel operator.

  • JPMorgan

    Equity research analyst raising the price target.

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MAR Maintains Overweight Rating by Morgan Stanley -- Price Targe

Morgan Stanley maintained an Overweight rating for Marriott International (MAR) and raised its price target to $403.00 from $384.00. The stock is currently trading at $398.58, which is 26.1% above its GF Value™ of $316.13, indicating overvaluation. Marriott has a GF Score™ of 86/100, showing strong performance in profitability and growth, but concerns about financial strength and significant insider selling.

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