AlphAIAlphAI — Financial news for AI agents
investing.comOCT 232 min read$DECK

Stifel cuts Deckers Outdoor stock price target on revenue miss

Stifel reduced its price target for Deckers Outdoor (NYSE:DECK) from $133 to $113, citing a Q2 revenue miss of $30M. The company lowered its fiscal 2027 revenue outlook for HOKA and UGG brands. Despite this, it reaffirmed its EBIT margin guidance. Stifel sees potential upside to $140 but also downside risk to $65. Other analysts also cut price targets due to weaker sales.

Original reporting
investing.com
Published Oct 23, 2026, 12:58 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Oct 23, 2026, 1:11 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefEarnings
Primary signal
$DECK
Bearish
high confidence
Mentioned
$DECK
Relevance
7/10
AlphAI data visualization · based on investing.com
Decision brief

The 30-second read

$DECKBearishMed
01

Why it matters

Analyst target reductions and guidance downgrade signal a potential pullback in the stock.

02

Market read

The new guidance and target cut provide a fresh catalyst for traders to reassess DECK's valuation.

03

What to watch

Tariff refund benefit and strong cash position could cushion earnings despite revenue shortfall.

Relevance 7/10Novelty 7/10Timing: after-hours reaction

Background

Deckers Outdoor reported Q2 fiscal 2027 revenue of $1.48B versus $1.51B forecast, with adjusted EPS of $2.03 beating estimates.

Company-level read

Ticker impact

$DECKBearishHigh confidence
Context

Stifel lowered DECK's price target to $113 from $133 after the company missed Q2 fiscal 2027 revenue expectations.

Expected impact

likely pressure as the market prices in the lower target and weaker guidance

Evidence & confidence

Analyst downgrade and guidance reduction are fresh, material news for a $11.6B cap stock.

Market effects

Sector

Footwear and apparel sector may see broader scrutiny as peers' guidance tightens.

Regional

U.S. consumer discretionary sentiment could soften.

Global

Limited to U.S. markets; no immediate global ripple.

Counterpoint

What could challenge this read

Some investors may view the price cut as an entry point if they believe the brand recovery can exceed guidance.

Key entities

  • analyst
    Stifel

    Equity research firm that cut the price target.

  • company
    Deckers Outdoor

    Footwear and apparel maker (ticker DECK).

Read at source← All news

StoryDeckers Outdoor reports Q2 FY2027 earnings miss and lowers full‑year revenue outlook

Also covered by

3 outlets

Related articles

OCT 23
$DECKMed

Needham cuts Deckers Outdoor stock price target on weak sales outlook

Needham reduced its price target on Deckers Outdoor (DECK) to $96 from $125, citing weak sales growth. DECK reported Q2 sales growth of 3.5%, missing guidance, but EPS beat estimates due to tariff refunds. The company lowered full-year sales guidance to 4-5% growth but raised EPS outlook. Needham maintained a Buy rating, noting an attractive P/E ratio. DECK stock trades at $85.28, with mixed analyst opinions on its valuation.

investing.com2 min
OCT 23
$DECKMed

Telsey cuts Deckers Outdoor stock price target on brand slowdown

Telsey reduced its price target for Deckers Outdoor (NYSE:DECK) to $90 from $105, citing mixed Q2 results. Revenue rose 3.5% but missed expectations due to logistics disruptions. HOKA and UGG brands slowed, leading to a lowered fiscal 2027 revenue outlook. Gross and operating margins beat estimates, excluding tariff refunds. The stock trades near its 52-week low, down 21% over six months.

investing.com2 min
OCT 23
$DECKHighAI 8/10

Why is Deckers Outdoor stock tumbling today?

Deckers Outdoor (DECK) stock dropped 9.7% in pre-market trading to $77 after reporting mixed Q2 2027 results. Revenue of $1.48B missed estimates, and guidance was cut to $5.71B. CEO cited economic pressures and promotional activity. Piper Sandler downgraded DECK to Underweight with a $75 target.

investing.com2 min
OCT 23
$DECKHighAI 8/10

Deckers Outdoor Corp (DECK) Q2 2027 Earnings Call Highlights: HOKA and UGG Drive Revenue

Deckers Outdoor Corp (DECK) reported Q2 2027 earnings, lowering full-year revenue guidance to $5.7-$5.725B due to promotional pressures, logistics delays, and product execution challenges. HOKA and UGG growth expectations were adjusted, with HOKA now expected to grow high single digits and UGG low single digits. CEO Stefano Caroti emphasized long-term brand potential and quality of growth over short-term revenue.

finance.yahoo.com2 min
OCT 23
$DECKHighAI 8/10

Deckers (DECK) Q2 2027 Earnings Call Transcript

Deckers (DECK) reported Q2 2027 revenue growth of 3.5%, with HOKA and UGG up 7% and 4% respectively. EPS was $2.31, including a $0.28 tariff benefit, or $2.03 excluding it, exceeding guidance. The company maintained healthy margins and updated its fiscal year outlook to reflect measured growth due to economic pressures. International markets, particularly APAC, showed strength, while U.S. e-commerce faced challenges due to promotional activity.

finance.yahoo.com3 min