DECKERS OUTDOOR CORP
Deckers designs, markets and distributes footwear, apparel and accessories for everyday casual use and performance activities. Its three reportable operating segments are HOKA, UGG and Other brands, which consists primarily of Teva. HOKA offers running, trail, hiking, fitness and lifestyle footwear, apparel and accessories; UGG sells year-round footwear, apparel and accessories; and Teva offers footwear for outdoor pursuits. Deckers sells through wholesale retailers and distributors, and directly to consumers through company-owned e-commerce websites and retail stores. As of March 31, 2026, its websites operate in 54 different countries and it has 203 global company-owned retail stores. Independent manufacturers produce its products. Deckers is headquartered in Goleta, California.
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No SEC Form 4 filings for $DECK in the last 30 days.
See all $DECK insider activity →Footwear companies are receiving tariff refunds from the U.S. Supreme Court ruling on IEEPA duties. Academy Sports & Outdoors, Boot Barn, Callers, Crocs, Deckers Brands, Dick's Sporting Goods, Genesco, Nike, and On Holding AG have disclosed refunds and their uses, impacting earnings and margins. For example, Nike received $986 million, boosting its Q4 earnings by 52 cents per share.
October's CPI rose 0.4%, above the 0.3% forecast, with core CPI up 0.3% vs. 0.2% expected. This marks the third straight month of higher-than-expected inflation, now at a 5.7% annualized pace, per The Wall Street Journal. The Fed is likely to hike rates in December, with a 0.5% increase now 11% probable. Real wages stagnated, rising 0.4% but offset by inflation. The 10-year Treasury yield hit 5.0%, impacting stock valuations.
Analysts upgraded Cloudflare (NET), Riot Platforms (RIOT), and others, while downgrading DraftKings (DKNG), Wix.com (WIX), and more. CPI data release expected to impact markets. Major indices rose Monday, led by Russell 2000's 3.15% gain. Analysts note short covering and lower oil prices as factors.
Over the past 7 days, AlphAI's AI scored 6 news stories mentioning DECK (DECKERS OUTDOOR CORP). Coverage has skewed bullish: 2 bullish, 4 neutral, and 0 bearish.
Recent DECK coverage spans financial news, earnings and macro economy.
Refunds were a key driver of the earnings beat.
Mention may draw short‑term interest from traders following the recommendation.
New coverage may generate modest interest.
Short‑term buying interest expected.
Buyback pace plus raised guidance supports downside risk control, but DTC comps softness and CEO “challenging” consumer tone can cap upside.
AlphAI scores every news story that mentions DECK with an AI model for sentiment and relevance, and aggregates insider trades from DECKERS OUTDOOR CORP's SEC EDGAR Form 4 filings. Figures refresh continuously.
Footwear companies are receiving tariff refunds from the U.S. Supreme Court ruling on IEEPA duties. Academy Sports & Outdoors, Boot Barn, Callers, Crocs, Deckers Brands, Dick's Sporting Goods, Genesco, Nike, and On Holding AG have disclosed refunds and their uses, impacting earnings and margins. For example, Nike received $986 million, boosting its Q4 earnings by 52 cents per share.
October's CPI rose 0.4%, above the 0.3% forecast, with core CPI up 0.3% vs. 0.2% expected. This marks the third straight month of higher-than-expected inflation, now at a 5.7% annualized pace, per The Wall Street Journal. The Fed is likely to hike rates in December, with a 0.5% increase now 11% probable. Real wages stagnated, rising 0.4% but offset by inflation. The 10-year Treasury yield hit 5.0%, impacting stock valuations.
Analysts upgraded Cloudflare (NET), Riot Platforms (RIOT), and others, while downgrading DraftKings (DKNG), Wix.com (WIX), and more. CPI data release expected to impact markets. Major indices rose Monday, led by Russell 2000's 3.15% gain. Analysts note short covering and lower oil prices as factors.
VictoryShares Small Cap Free Cash Flow ETF (SFLO) rebalanced its portfolio, reducing tech exposure and increasing consumer and industrial holdings. Expected FCF yield rose to 10.72% from 10.08%, while forward P/E fell to 9.7 from 10.1. SFLO added 45 stocks, including Toll Brothers (TOL) and Deckers (DECK), and removed 43, mostly tech firms. The fund has no exposure to financials, real estate, or utilities.
Deckers Brands (DECK) trades 55% below its record high, with sales up 3.5% and guidance raised. Columbia Sportswear (COLM) is 32% below its high, with Q3 sales up 2% and leadership changes. Boston Beer (SAM) is 85% below its peak, with revenue down 3.2% but gross margin at 51.7%. All three are buying back stock.
Nike (NKE) rose 7% to $41.02, leading a rally in consumer stocks. Deckers (DECK) gained 7% after raising earnings guidance, while Lululemon (LULU) climbed 6%. Nike's Q1 showed margin gains but falling sales. Analysts' price targets vary widely, with some bullish and others bearish on its turnaround.
S&P 500 earnings growth is above estimates, with 82% of companies beating expectations, driven by energy and tech sectors. However, excluding these, growth halves to 14%. Rising oil prices, inflation, and weak consumer confidence are pressuring margins and sales across other industries, notably impacting companies like Nike, Deckers Outdoor, and MGM Resorts. Analysts warn of slowing momentum and persistent inflation risks.
Deckers Outdoor reported 2Q 2027 revenue of $1.48B, up 3.5% YoY, and net income of $313.1M, up 16.8% YoY. EPS rose 26.9% to $2.31. Six-month sales increased 4.4%, with international growth at 8.7%. HOKA and UGG sales grew, while other brands declined. The company faces domestic promotional pressures and European logistics disruptions.
Ugg, owned by Deckers Brands, opens its first new store in five years in Brooklyn, focusing on community engagement and local art. The store is part of a strategy to enhance consumer connection, not expand footprint. Deckers Brands reported Q2 net sales of $1.48B, up 3.5%, missing expectations but beating EPS forecasts. Ugg's sales rose 3.5% to $786.4M.
Analysts upgraded Tesla (TSLA) and Lam Research (LRCX) citing growth prospects and valuation, while downgrading lululemon (LULU) and Deckers Outdoor (DECK) due to guidance cuts and revenue declines.
